5 Important Elements To Keep In Mind When Targeting Japanese Consumers

Japanese consumers are special. The last few years have seen consumer trends change in Japan. People are not spending money the way they used, which is most obvious with the younger generations. And this piece of information is critical for any corporation that has any hopes of entering the Japanese market with success. More specifically, […]

The Benefits Of Video Marketing

Along with the entertainment aspect, an increasing number of marketers are focusing their efforts on video marketing strategies due to all of the benefits they provide. Think about this from your own perspective for just a second. To learn more about a new product would you rather watch a short video or read a long […]

Tips For Boosting Google Ads Quality Score

You might think that offering a great product at a competitive price is all that it takes to be relevant and successful but there is a lot more to it. If you’re wondering, who decides what is important and what’s not, the short answer is Google. However, ultimately it’s you who decides when you follow […]

5 Ways To Make Money From Twitch

Over the past few years, the most significant change when it comes to using social media has been a massive increase in how many videos are shared and watched. Although most of that has been individuals sharing videos on YouTube, Facebook, and other platforms, there has been a significant surge in live streaming as well. […]

Twitch Marketing – How to get it right

As more people use ad blocking, the decline in traditional television viewership and increased media consumption fragmentation – especially among Gen Z and millennials – Twitch is fast becoming a powerful channel for advertisers and marketers to reach out to and engage their audiences. In this article, we’ll be looking at how to make Twitch […]

4 Tips To Help You Plan Your Facebook Marketing Strategy For 2019

Learn how Facebook marketing has changed over the past few years and how your 2019 strategy will be affected by those changes. For Facebook, 2018 was truly a “banner” year, along with the brand using the platform for their marketing. The major algorithm change made by Facebook during early 2019, followed by more than 5,000 […]

Which Social Media Platform Is Right For Your Brand In Japan

When you talk about Japanese social media, it can be hard to come with clear ideas on where to start.While social media can be hard to navigate no matter which country you are operating in, in Japan, it can be tremendously challenging to navigate the social media realm. On this article, I will explore for […]

6 Local SEO Strategies That Will Edge Out Your Competition In 2019

Local SEO in 2019: in today’s competitive business atmosphere, Search Engine Optimization (SEO) has become an integral element in the growth and success of many enterprises. Digital is the name of the game, and companies are investing significant sums of money and time into local digital marketing so that they can edge out their competition. […]

Search Engine Optimization Trends For 2019

Search Engine Optimization in 2019: where should we start?2018 was quite an eventful year for SEO. There were a number of algorithm updates, advancements in AI, changes in the SERPs, the implementation of GDPR, as well as an increased focus on the Expertise, Authority and Trustworthiness (EAT) of content. Search engines are increasingly becoming more […]