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Krows Digital https://krows-digital.com/fr/ Marketing Digital Agency Tue, 23 Feb 2021 17:11:28 +0000 fr-FR hourly 1 https://wordpress.org/?v=5.6.2 https://krows-digital.com/wp-content/uploads/2018/11/cropped-Krows-Digital-Logo-500-32x32.jpg Krows Digital https://krows-digital.com/fr/ 32 32 154855241 Most popular social media in Japan in 2021 https://krows-digital.com/fr/most-popular-social-media-in-japan/ https://krows-digital.com/fr/most-popular-social-media-in-japan/#respond Sun, 21 Feb 2021 07:27:23 +0000 https://krows-digital.com/?p=1265 Which one should you be using for your business? So, you finally decided to move on and to conquer the Japanese market for your business? Conquer the Japanese Market! Get a series of FREE emails that will tell you everything you need to know to succeed in the Japanese market.No […]

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most popular social media in japan

Which one should you be using for your business?

So, you finally decided to move on and to conquer the Japanese market for your business?

Conquer the Japanese Market!

Get a series of FREE emails that will tell you everything you need to know to succeed in the Japanese market.
No engagement and no spam, you can unsubscribe at any time.

That’s great!

Japanese consumers tend to have a high purchasing power and will pay the price if your product/service is good enough.

Also to be known, if your product is successful in Japan, you will have a higher chance to be popular on other markets from East Asia as the country is seen as a trust trial for others.

Good right?

Problem is, competition is fierce and you will need to be as close as possible to your final client.
Being everywhere can be a waste of time and efforts, you need to focus most of your efforts in the social networks where your customers like to be.

If you’re targeting a senior audience, chances are that they will not be on TikTok…

If you just want to know what are the popular social networks in Japan, here they are!

japanese social network
As of Nov 2020 Source: InstaLab

So should everyone be on Line? Probably not.
Each business needs to be on the platform where their target is but not only…

Social media in Japan: Line

line social media in japan

Line, the most used VOIP app in Japan.
Almost half of the population use it.

line social media japan
Source: InstaLab

“Ok Krows Digital, obviously we should be promoting our business on Line right? We can target everyone, that’s amazing!”

Well, as we said earlier, Line is a messaging app more than a social network, it means that you can publish posts, like and comments but most people will only talk with their friends.

Who should use Line?

You should use Line if:

  • your target audience is:
    • broad
    • 50+ years old
  • your customers can contact you directly through Line (you can create a Business account) for:
    • support
    • questions
    • additional services
  • you need more Brand Awareness than proper conversions.

What we mean with this last point is that Line would be a good platform to keep your brand in front of a large audience but it will not be the best platform to use advertisement as conversions (a visitor doing something valuable like purchasing your product on your website or contacting you) will be limited and hard to track.

If your brand is one that uses visuals heavily, you can use them on Line but people are not on the platform for the WOW effect.

Conquer the Japanese Market!

Get a series of FREE emails that will tell you everything you need to know to succeed in the Japanese market.
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Social media in Japan: YouTube

 

youtube in japan

Who doesn’t know YouTube? For a long time it seems that Japanese people didn’t!
The Japanese audience has a strong interest for the platform, especially for learning content, but only for the last few years.

most popular social media in japan

Source: InstaLab

As you can see the main audience for YouTube is around 20-30 years old.
A great platform to aim at a young active audience.

Who should use YouTube?

There are 2 different ways to use YouTube for your business:

Create a YouTube channel.

youtube channel

You can create a channel where you will be able to upload videos explaining your concept or showing your values.
Many things are possible and it is up to you to provide the best content that will get enough engagement (likes, comments, shares) to allow your brand to be visible by the largest audience.
The main problem for a brand who wants to grow a channel is that you will need:
– to come up with highly relevant videos for your audience (answering questions, funny, discovery…)
– keep engaging with your audience
– upload videos on a regular basis
This last point is certainly the one that will keep many brands away from creating a YouTube channel!
To grow organically on the platform, it is not enough to just post one outstanding video and do nothing for weeks/months…
You will need to have a planning for releasing videos and try to respect it the best you can.
Nevertheless, if you succeed in growing a YouTube channel, you will certainly have the best existing tool online to get people in front of your business!
So think about it!
Best suited for:

  • answering questions your audience may have
  • entertaining potential customers
  • explaining concepts surrounding your business/market
  • brands that focus on photography, gaming, learning or any visually oriented content

Promote on YouTube with advertising

We will not go here in details about the different type of ads but pretty much, the real interest here is:

  • to use visually appealing (banners or videos) ads
  • to target the audience that is the most interesting for your brand
  • to get visitors (to your website or others) without requiring a large YouTube channel
  • to have control over your cost per conversion!

Using ads can be more expensive than developing a YouTube channel but it gives you more control and a faster return on investment compared to a YouTube channel that can take months or years to grow!
For many brands, YouTube is one of the best platform to use but you need to figure out if it is better to grow a channel or to promote through ads.

Social media in Japan: Twitter

popular social media in japan

Ahh Twitter in Japan. Quite an interesting platform!
As you have seen before, Twitter is the 3rd social network in Japan at the moment.

most used social media in japan

Source: InstaLab

One big reason for this: anonymity

As you might know, Japanese society works as a collective group and not on individuals.
Sharing your opinion about politics or other is not a common thing.
Twitter allows Japanese people to share their opinion anonymously.

What is the use for Twitter in Japan?

  • Share opinion
  • Read the news and react to it
  • Mix with people of the same opinion
  • Search for job (seems logical if you think that job seekers don’t want to show they are looking for a new job…)

Who should use Twitter?

It can be a tough job to make good use of Twitter, growing a community around your brand requires as much dedication (even more!) than building a YouTube channel!
Popular Twitter accounts share info at least 2 or 3 times… a day.
The alternative (or addition) would be to use Twitter Advertising.
Promote on special hashtags or focus on specific categories.
The user profile is mostly around 20 to 30 years old.

The platform is good for:

  • political
  • career
  • info related to trends
  • illustrators and overall visual businesses (an interesting point is the number of Japanese illustrators sharing their work on Twitter and not on Instagram!)

You have an opinion to share or want to target a specific audience with an idea? Twitter is for you.

Conquer the Japanese Market!

Get a series of FREE emails that will tell you everything you need to know to succeed in the Japanese market.
No engagement and no spam, you can unsubscribe at any time.

Social media in Japan: Instagram

The most visual social network is well represented in Japan too!

top social media in japan

4th in rank in Japan, this social media is one of the best to use if you are targeting a younger audience or need to present your brand creativeness.

japan most used social media

Source: InstaLab

An interesting point to notice here also is the high number of women in Instagram compared to other platforms.

What is the use for Instagram in Japan?

  • Messaging app
  • Share lifestyle
  • Discover creative/entertaining content
  • Livestream

Who should use Instagram?

Anyone targeting a young audience or possessing beautiful/original/inspiring content should be on the platform.
It can be hard to grow on the platform but with some known techniques it can be done more easily than other platforms.
Also, you can use Facebook Business Manager to get your ads or Instagram account in front of the right audience using the right interests, age range, etc.

 

Social media in Japan: Facebook

social media used in japan

Once a giant, Facebook is still increasing but at a slower pace than others. Yet, it is still the 5th more used social network in Japan.

Facebook Stats

Source: InstaLab

As you can see on this graphic sourced from InstaLab, the younger audience is running away from Facebook and going straight to Instagram and TikTok…
Some reasons for this are:

  • lack of privacy
  • parents are also on the platform…
  • can’t create your own character (on Facebook you present yourself as… yourself, on Instagram you choose a nickname and share your vision)

Nonetheless, people over 30’s are still well represented on the platform.

What is the use for Facebook in Japan?

  • share pictures of your 2 dogs. Kidding… a bit.
  • Keep contact with your siblings and surrounding
  • Read comment and react on news
  • Join groups of similar interests
  • Find old friends etc.

Who should use Facebook?

Pretty much any company looking for brand awareness!
The platform is main stream enough to have people interested in your business, whatever it is.
Yet, it is still better for brands looking to target senior audiences.
Important notice: like many other social networks in 2021, it is almost impossible to grow on Facebook without promoting with ads your content.

Using 20 hashtags per post is useless, stop doing it, it looks unprofessional…

You want to grow on Facebook, you need advertising.

Social media in Japan: TikTok

TikTok in JapanHere comes a new challenger!
Formerly Musical.Ly bought by their Chinese competitor… TikTok.
TikTok is quickly becoming the 1st platform for the younger audience!
“The online video application TikTok had a penetration rate of almost 48 percent among people aged 13 to 19 years old in Japan as of January 2020.” – Source: Statista.com
9.5 million users as of January 2019 (TikTok doesn’t disclose their recent stats…)
The format of TikTok’s videos suit well the younger audience:
  • short
  • fun
  • viral

If one understands the tone of the platform, this one can become famous quite quickly.
Some Japanese users are already famous TikTok users like:

  • @hina_yshr. Hina Yoshihara. Japan. 1.9M. followers.
hina yoshihara

@hina_yshr. Hina Yoshihara

  • @shuzo__3120. SHUZO. Japan. 2.7M. followers
shuzo

@shuzo__3120. SHUZO

Tone of voice

We believe it is important for you, if you want to use TikTok for your business, to understand the style and tone of voice that is used on TikTok.
Here are some examples of successful brands on TikTok.

Who should use TikTok?

Are you targeting a young audience for your business?

THE ANSWER IS YES!

You need to be on TikTok!

Yet, like other platforms, there are 2 ways to be present on the platform:

Create your TikTok account

Develop an account with fun and/or interesting content that your audience would like to share with their friends.

Do that every day, if not more!

Same as YouTube but with a faster pace, your brand will need to come up with relevant content almost every day.

Relax!

Your content doesn’t need to be as long as a YouTube video (TikTok prefers videos under 60 seconds) or as well made but need to be constant.
If you can, go for it if not…

Engage TikTok influencers

Actually even if you create your own account, you should use influencers to get this original boost of visibility for your brand.
There is nothing better than having an influencer your audience trusts to promote your brand.
So start looking for these influencers and get them on your team!

Pinterest and LinkedIn

Pinterest

Pinterest social media

Nothing much to say about it. The platform really struggles in Japan and will certainly not increase in popularity soon.

Avoid it.

LinkedIn

LinkedIn social media

Well, LinkedIn struggles as much as Pinterest to grow in Japan but there is an interesting fact about this platform.

LinkedIn is the best platform for recruiting agencies to hire highly skilled bilingual candidates.

Most of the Japanese bilingual employees (mostly in IT, Finance, Marketing, Sales) are aware that international companies are screening profiles on LinkedIn, and they are right!
This is truly niche specific but if you are looking for this kind of people, be on LinkedIn, even though the platform is not growing well.

Conclusion

Now, you should have a better understanding of the coverage of social media in Japan.
If you want to go further, we invite you to join our free series of marketing emails explaining what to do on each platform.
Again it is free and you can unsubscribe at the bottom of any email if you get tired of us!

また今度!

Conquer the Japanese Market!

Get a series of FREE emails that will tell you everything you need to know to succeed in the Japanese market.
No engagement and no spam, you can unsubscribe at any time.

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Is Out-Of-Home advertising back in business? https://krows-digital.com/fr/is-out-of-home-advertising-back-in-business/ https://krows-digital.com/fr/is-out-of-home-advertising-back-in-business/#respond Wed, 17 Feb 2021 08:07:27 +0000 https://krows-digital.com/?p=1260 If you are interested in promoting your business in 2021, you might know (we hope!) that data driven campaigns are more powerful than traditional advertising where guessing and approximations are kings. Remember that what makes Digital Advertising so amazing in the 21st century is the control you have over results.To […]

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If you are interested in promoting your business in 2021, you might know (we hope!) that data driven campaigns are more powerful than traditional advertising where guessing and approximations are kings.

Remember that what makes Digital Advertising so amazing in the 21st century is the control you have over results.
To exactly understand where your customers and visitors come from.

Yet, we need to give a proper shoutout to Nickelytics for building a data-driven market for OOH!

Would you be interested in smart billboards and other smart outdoor advertising?

Let us know and read more about Nickelytics!

https://www.entrepreneur.com/article/365476

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Casio G-Shock X Bonsai: Short Commercial Analysis #1 https://krows-digital.com/fr/casio-g-shock-x-bonsai-short-commercial-analysis-1/ https://krows-digital.com/fr/casio-g-shock-x-bonsai-short-commercial-analysis-1/#respond Mon, 01 Feb 2021 13:49:42 +0000 https://krows-digital.com/?p=1253 Hello everyone! Today we start a new series: Short Commercial Analysis.We will be analyzing creative commercial, their message and why they are brilliant. Today: Casio G-Shock x Bonsai! Commercial Analysis So, you are Casio and your G-Shock collection is already worldwide famous for their durability. Yet, your new G-Shock MR-G […]

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Hello everyone! Today we start a new series: Short Commercial Analysis.
We will be analyzing creative commercial, their message and why they are brilliant.

Today: Casio G-Shock x Bonsai!

Commercial Analysis

So, you are Casio and your G-Shock collection is already worldwide famous for their durability.

Yet, your new G-Shock MR-G has unlimited battery thanks to its integrated solar panel.
How can you explain a concept without stating boring facts?

  • Do a review video
  • Stating the improvements
  • Present a real life situation through a visually-appealing commercial

Obviously, Casio went for the last idea. In the commercial, you can see a bonsai growing for a period of 3 months with a G-shock stuck inside.
The time lapse is quite impressive but more important, it conveys ideas:

  • Durability: the watch resisted the pressure of the Bonsai with no visible problem.
  • Unlimited battery: the new solar energy seems to work great as the watch never stopped during the 3 months to make this commercial.
  • Eco-friendly: the fusion of the tree with the watch is here to convey the idea that Casio is not doing watches harmful for the environment but working in harmony with.

What can be learned?

Like Casio it is important to convey your message, here that the new G-Shock is durable and has unlimited battery, but you also need to offer one or the other following concept:

entertaining concept and/or learning material

People will not pay attention to your commercials because you simply explain things but because they will enjoy it.
Here, the bonsai evolution is fascinating to watch and indirectly you will be amazed by the G-Shock surviving within the Bonsai.

Convey a message, think differently.

That’s it for today we will continue proposing video analysis for you to understand important marketing points that you can use for your own brand.

If not, we can also help you with your marketing material. Have a look at our services or contact us for any enquiry!

Cheers!
KD Team

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YouTube Vs. Blog Posts for businesses https://krows-digital.com/fr/youtube-vs-blog-posts-for-businesses/ https://krows-digital.com/fr/youtube-vs-blog-posts-for-businesses/#respond Tue, 26 Jan 2021 10:02:16 +0000 https://krows-digital.com/?p=1165 YouTube or blog posts. Which one should you focus on to grow traffic on your business? Let’s have a talk about the Pros and Cons of each mean! Creating content It might be obvious for some but more obscure for others: you need to create content. Ads are great to […]

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YouTube or blog posts. Which one should you focus on to grow traffic on your business? Let’s have a talk about the Pros and Cons of each mean!

Creating content

It might be obvious for some but more obscure for others: you need to create content. Ads are great to bring traffic to your website, yet, they are what they are, ads.
By relying only on ads you might lose potential non-ad-friendly customers that would have been important to grow your activity.
Furthermore, if your budget is tight, ads might not be a good solution as you will have to test several campaigns during weeks or months to get results and to break even…
Creating meaningful content for your audience will get them interested in what you offer and potentially will convert into customers.

The true benefit of content creation is its low cost compared to advertising, the value perceived by the target audience compared to ads, and finally, the recurrent traffic to your business from short to long term.

So which one to choose?

Why choose YouTube?

Right away many people will tell you to go create YouTube videos. Actually, it might not be a wrong idea!

Getting visibility on YouTube will allow your brand to get a great advantage compared to traditional businesses that are not or poorly represented on the platform.
Having videos with the right keywords will get you the right audience one step closer to your business.
Also, as the second most used website in the world (after Google itself), people will be more willing to check your content there than on your own website.
Finally, compared to a written article, you can make a good use of different senses. You can use audio and video to tell a story that will get to your viewers.

Yet, you need to wonder why many businesses are failing on Youtube or not even trying.
The reason is simple: you need to create GREAT content to be visible, like any other Youtuber.
Just posting videos promoting your services will not do. You need to offer:

  • entertaining content
  • self sufficient video (you can tease that you can offer more somewhere else but you should not lie on what is offered on your video)
  • regular content posted on a right schedule
  • target the right keywords
  • content that drives engagement (Youtube works on content in which people will be liking, sharing and commenting)

This is hard work. YouTube is not an easy-to-grow channel anymore. Getting a successful YouTube channel will definitely bring a lot of visibility to your business but you need to understand that it is quite time consuming. Also, you need to properly understand what people are searching and when! Posting a video at the wrong time might kill your start (you should definitely schedule your content here).
Using the wrong title, thumbnail and description might also kill your video by not being visible by the right audience (keyword optimisation is critical).
For all this, we can help you, scheduling, tracking and improving your ranking on specific search terms. (You can contact us here)
Or you can start by yourself through the Keyword explorer of Google for example!

Here are some examples:

Funny ad for the Dollar Shave Club to explain their product.
Funny and short learning Photography hacks by Peter Mckinnon. Indirectly, presenting his skills as a talented Photographer.
Neil Patel offering free advices on SEO and showcasing his skills as a professional and trusted Marketer.

Why choosing Blog Posts?

Yes, why?? Seems YouTube is more cool than blog posts to create content. Indeed it is, but traditional blog posting has its own advantages:

  • it requires less efforts and time to generate a content through blog post than through video.
    ==> NB: I personally do both and it usually takes me 1-2 hours to write an article like this one while a 5 min video takes me 5-8 hours!
  • You don’t need to focus on timing to publish your content.
  • Are you shy? No worries! You don’t need to show your face!
  • Your content will be on your own website so your readers will be one step closer to anything you want to offer.
  • Your website ranking on Google and other search engines will be positively impacted by your blog posts.
  • You can more easily promote other pages/services of your website through a blog post than through YouTube.

Blog posts fit well with one of the most important aspect of owning a website: Search Engine Optimization
Advertising your website is really great, getting your website visible with no ads, that’s better!
Well, to be fair, you will still needs ads to get the right audience at the right place but good content will get you this audience that doesn’t want to follow your ad links or didn’t even know they needed your services!

PPC campaigns and SEO campaigns mixed well together and you should definitely give a shot to both to grow your visibility.

So what about YouTube vs Blog Posting?

Do both YouTube videos AND Blog Posts!

Obviously, doing one will not stop you to do the other one.
Even better, if you have an already written article, you can create a video based on this content to attract a different audience.
And vice versa, if you have videos explaining some concepts why not write them down as blog posts for your website?

At the end of the day it is just a story of time. If you have time to do it, just do it (hello Nike!). If not, try to figure which one will bring more to your business than the other.

How you do that?

Figure out if your audience will be more willing to search you on Google/ read articles/ search for your services or they will be more interested in valuable content on videos and might convert later as customers.

You decide. 😉

See you soon!
KD Team

Also, we can support your efforts to grow both ways. Just tell us what you need!

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Geofencing Marketing by The North Face: Case Study #12 https://krows-digital.com/fr/geofencing-marketing-the-north-face/ https://krows-digital.com/fr/geofencing-marketing-the-north-face/#respond Mon, 03 Aug 2020 05:33:01 +0000 https://krows-digital.com/?p=1130 Geofencing marketing, quite a fancy name for this marketing strategy. For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company. They successfully increase the traffic to their local stores by using ads that will […]

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Geofencing marketing, quite a fancy name for this marketing strategy.
For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company.
They successfully increase the traffic to their local stores by using ads that will reach people near their stores.

Let’s see how!

What is the North Face?

geofencing advertising

The North Face is an American outdoor recreation product company. The North Face produces clothing, footwear, and outdoor equipment.

Company’s products are included with tents, backpacks, sleeping bags, Gore-Tex clothing, and a line of footwear.

The company history began when two hiking enthusiasts start a small mountaineering retail store in San Francisco’s North Beach neighborhood at 1966. This American company was founded by Douglas Tompkins and his then-wife, Susie Tompkins which then was acquired by Kenneth “Hap” Klopp at 1968. The company named came from the north face of a mountain in the Northern Hemisphere that is generally the coldest, iciest and the most formidable route to climb which the founder of the company thought that this name will reflected company’s mission and dedication to the extreme to serving all those who desired to explore the wilderness.

Geofencing marketing: definition

As the name implies the concept of this strategy is to use virtual fences to define a specific area for your ads.

Whenever someone comes inside your designed area, this person will receive the ads you want he/she to receive.

For example, you can target an ad for someone that is currently visiting one of your local store.

Geofencing by The North Face

google geofencing

In 2010, The North Face, once users opted in to the outdoors gear retailer’s “Summit Signals” program, the brand automatically delivered SMS offers to them after they entered a 1.5-mile radius, according to Placecast, which provided a technology called “Shop Alerts” for the effort. Such users opt in for what amounts to automatic geo-social check-ins and check-outs when they arrive/leave a location.

Additional points of interest for potential customers of The North Face were also geo-fenced, such as outdoor areas and hiking trails. While quick-serve brand Sonic and retailers American Eagle and REI tested the concept in single markets, The North Face was one of the first to take the idea to a national scale.

The company also experimented with geofencing as a means to lure customers to their stores by using push notifications about the weather. Their weather-based geofenced alerts have been quite successful. The company boasts a 79% increase in store visits from customers who receive the alerts, and 65% of those customers make purchases.

Why does it work?

The need to leverage on geofencing cannot be overemphasized. But the rate of success achieved with it is immeasurable.

A study shows that consumers love receiving location-specific offers right on their phone, due to its location relevance and interest.

facebook geofencing

That said, here are some benefits you wouldn’t like to miss:

It serves as an ads portal

This is obtained when potential consumers are close to your store and you’re notified of their presence. Sending your new products to them, free giveaways and discounts, will definitely get them to consider your store.

It targets your potential consumers

Social media has a bigger marketing opportunity since it’s populated with a lot of consumers that are ready to read your messages and stick to your brand.

But with the help of geofencing, you can focus your campaign to the user that are more likely to convert — especially those local consumers.

Interestingly, these are the consumers that will be excited to walk into your store and make a purchase after seeing your ads.

It links your offline business to your online presence

With geofencing, you can notify passersby to look you up on social media for better customer engagement.

In fact, it serves as your gateway to your social media and internet identity.

It provides real-time analytics

No doubt, a good marketing requires a to-and-fro conversation between the customers and the marketers.

Geofencing makes it a lot easier and more effective.

Because it notifies you as soon as a consumer enters your marketing region so that you can properly prepare to receive them in your store.

It offers a service

Since the mobile use rate is high and users are highly interested when they’re online, offering a free WiFi in your Restaurant, Bar, and Store will definitely improve customer experience.

This can be achieved by simply sending messages to passersby via geofencing, and notifying them of the free WiFi they can enjoy while in your place.

How can you start?

Geofencing marketing is surprisingly easy to set up on Google Ads, Facebook Ads and other advertising platforms. For more details, we invite you to read this interesting article from Zipline Interactive. They will explain more about the location settings you need for your ads to show up.

As always, if you need support with your ad campaigns, don’t hesitate to contact us, we will be happy to geofence your local customers!

See you soon for a new Marketing Case Study!

how to set up geofencing marketing

CONTACT US NOW!

Let’s see how we can help your business

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TikTok Marketing – Let’s Rock The Channel! Case Study #11 https://krows-digital.com/fr/tiktok-marketing-lets-rock-the-channel-case-study-11/ https://krows-digital.com/fr/tiktok-marketing-lets-rock-the-channel-case-study-11/#respond Tue, 30 Jun 2020 17:42:08 +0000 https://krows-digital.com/?p=1102 “Ok boomer”. If you don’t know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted of TikTok. Fact is that if you read this article about Tiktok marketing, chances are that you are not from the audience range between […]

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“Ok boomer”. If you don’t know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted of TikTok. Fact is that if you read this article about Tiktok marketing, chances are that you are not from the audience range between 13-21 years old (based on our friend Google Analytics!).

So very well then Krows Digital, what is TikTok? You may ask.

TikTok is the trendiest platform for the youngest audience.
It is quite similar to (rest in peace) Vine. People can share short videos, usually doing something funny or something impressive.
The power of TikTok is how easy a content can become buzz material through the power of video replies. Anyone can answer to someone’s content with a video reply of their own.
Then this reply can also be responded by another video reply and so on, creating, sometimes, insane chains of content!

Young people tend to enjoy this kind of short, funny, and visual content.

If you are planning to target a young audience, TikTok is certainly one of the best platform to use.

Yet, it is important to understand that you need to adapt your content to this audience. Their expectation are quite different from other platforms.

Let’s see what successful brands on TikTok do to be…yes, successful.

TikTok Branding Examples

NBA

influencer marketing hub tiktok

Over 10 million followers and over 250 million likes, I guess you can say that the NBA is killing it on the platform!

The strategy is simple yet effective: next to the highlights from the latest plays they also had motivational messages from the players and they share, of course, a lot of funny content like behind the scenes, jokes, dancing or crazy things like a chihuahua dunking… yes.

tiktok marketing

Jason Derulo

tiktok influencer marketing

The famous singer of top hits like “Wiggle” or “Talk Dirty” quickly understood that, if he wants to keep a high popularity with the young audience, he will need to be on TikTok.

Jason, with 26+ million followers & over 454 million likes, plays with the codes of the platform: acting on silly videos, making fun of himself, taking on challenges or inviting famous guests like Gordon Ramsey!

influencer marketing tiktok

MAC Cosmetics

tiktok strategy

In a more serious note, the cosmetic brand MAC makes a good use of the short video format of the platform to share short tutorials for makeup and to invite their followers to some exclusive behind-the-scene footage on their different runway shows around the world.

tiktok influencer marketing hub

BMW

tiktok digital marketing

Looking for a low-budget brand awareness campaign on TikTok? BMW is a great example to follow.

The idea was simple: promote their BMW Series 1 by simply challenging TikTok users to show off their best dancing moves using the hashtag #the1challenge. The campaign, like other influencer campaigns (read this if you want to understand how to start a successful influencer campaign like Daniel Wellington), started with iconic influencers to launch the trend. Here: Sky & Tami, FalcoPunch (show me your moves) and PatroX.

Results as of today (June 2020): 6.4 million views, not bad.

Mercedes-Benz

using tiktok for marketing

Other car brand, other challenge yet, same concept. On top of 100K+ followers, Mercedes-Benz has launched the #MBStarChallenge where top influencers have been seen reproducing the iconic brand logo in a variety of creative ways. People are then invited to do the same.

Results? 853 million + as of today, hell yeah!

Conclusion

TikTok marketing should be in one corner of your mind if you think about branding nowadays. Tiktok is certainly one of the major platforms to be in 2020 if you want to create brand awareness for your company.

Simple rules to follow to be successful:

  • Respect your brand identity: if you have a serious tone, for example, don’t try to do funny content, it will break your identity and people will not recognize you anymore. Even if fun content is the most popular on the platform, you can also go for creative, challenging, surprising, or even informational!
  • Create short and visual content: like Snapchat, Instagram, or Vine on its time, you only have a few seconds to grab the attention. Your content should go straight to the point and be short (less than a minute). Don’t try either to use one of your YouTube videos and cut it in multiple parts…
  • Engage viewers: dare challenge users to create content around your brand! As we wrote previously, Mercedes-Benz & BMW challenged users to create content around their brands: high engagement at low cost. You can also play around the video reply system to ask users to answer questions, engage with what you have shown or produced.

There are so many ways to create content on the platform for your Tiktok marketing strategy, it would be a shame to not take advantage of this unique platform.

tik tok ad campaign

Don’t forget that this young audience will be the grown up adults of tomorrow so it is always relevant to target them…

As always, we are an online marketing agency so it is our duty to help you with your online presence, including now TikTok!
Contact us for more information and see you next week for more marketing case studies!

CONTACT US NOW!

Let’s see how we can help your business

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Pepsi Controversial Ad – Case Study #10 https://krows-digital.com/fr/pepsi-controversial-ad-case-study-10/ https://krows-digital.com/fr/pepsi-controversial-ad-case-study-10/#respond Mon, 15 Jun 2020 16:41:58 +0000 https://krows-digital.com/?p=1090 In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement… Yes, you can guess from the start […]

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In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies.

Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement… Yes, you can guess from the start it was probably not a great idea.

The Commercial

Posted on YouTube by Pepsi, the ad shows attractive young people holding milquetoast signs with nonspecific pleas like “Join the conversation.”
The protesters smile, clap, laugh, hug, and high-five each others.

In the ad’s climactic scene, a police officer accepts a can of Pepsi from Kendall Jenner, a white woman, setting off raucous approval from the protesters and an appreciative grin from the officer.

The idea behind the ad

The idea was simple and could have a strong impact: Pepsi gathers everyone regardless of ideas, cultures, conflicts etc…

Whenever there is a problem, Pepsi is the solution to unite people.

You would probably think that this is a typical advertising message from a large brand company like many you have seen in the past. You are certainly right!

What went wrong with the execution?

Supportive or not of current movements, you can certainly notice how different is the Pepsi commercial with real situations.

In fact, the ad was, current activists say, precisely the opposite of their real-world experience of protesting police brutality.

In torrid criticism after the ad was posted, commentators on social media accused Pepsi of appropriating imagery from serious protests to sell its product, while minimizing the danger protesters encounter and the frustration they feel.

It also presents these riots as a “fun thing” where people enjoy a good time with each other while reality is way harsher and brutality is a common thing…

Pepsi was blamed to jump on the opportunity created by the Black Lives Matter movement to create the buzz and to sell their soft drinks.

Elle Hearns, the executive director of the Marsha P. Johnson Institute and formerly an organizer for Black Lives Matter, said the ad “plays down the sacrifices people have historically taken in utilizing protests.”

“No one is finding joy from Pepsi at a protest,” she said. “That’s just not the reality of our lives. That’s not what it looks like to take bold action.”

Pepsi, quickly after, decided to remove the ad and to apology for the poor execution of this ad.

What can be learned?

As we have seen with the Oasis viral strategy, it can be interesting to identify trends and make use of it to talk about your own brand, surfing the trend.

Yet, you should always weight the good and the bad of using actuality.
Nowadays, with social media, people tend to find everything wrong with everything.

So, before starting your campaign, think about:

  • the positive income your strategy will bring to your brand
  • how it can be executed properly
  • the most important: what can go wrong?

Pepsi didn’t mean no harm but they didn’t think much about the worst case scenario: people being angry about a soft drink promotion on top of a serious situation.

To be honest, I wonder what crossed the minds of Pepsi marketers as the Black Lives Matter movement is still active, tense and sensitive.

Little advice from our team: don’t surf on politic trends if you don’t have the guts to take the bad feedback. Pepsi is a strong enough brand to endure the situation, apology and move on.

Could you?

A bit more serious marketing case study but there are always great learning to get from bad situations. We hope you learned something and we see you next week for another marketing case study!

Good marketing to you all.
KD Team

CONTACT US NOW!

Let’s see how we can help your business

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Rolex’s Brand Equity – Case Study #9 https://krows-digital.com/fr/rolexs-brand-equity-case-study-9/ https://krows-digital.com/fr/rolexs-brand-equity-case-study-9/#respond Mon, 08 Jun 2020 16:22:43 +0000 https://krows-digital.com/?p=1073 Do you know what is Brand Equity? This is definitely what every brand who wants to grow on top of any market needs to seek for. In fact, brand equity is the combination of 5 components: Brand Awareness Brand Association Perceived Quality Brand Loyalty Proprietary Assets or Uniqueness So for […]

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Do you know what is Brand Equity? This is definitely what every brand who wants to grow on top of any market needs to seek for.

In fact, brand equity is the combination of 5 components:

  • Brand Awareness
  • Brand Association
  • Perceived Quality
  • Brand Loyalty
  • Proprietary Assets or Uniqueness

So for this week’s marketing case study we will talk about one brand with a powerful brand equity, I named Rolex!

What is Rolex?

Rolex is a watch manufacturer founded by Hans Wilsdorf. Yep, not “Hans Rolex” as you could have imagined!

pillars of brand equity
The famous Hans Wilsdorf

Indeed, Wilsdorf registered the brand Rolex in 1908. He simply wanted a name that was easy to pronounce in any language. Also, the word Rolex was onomatopoeic, making a similar sound to a watch being wound (hmm). Finally it was practical as the name was small enough to easy fit any watch face.

I believe that most of you have heard about Rolex, so I will not do you the insult to teach you the full story of Rolex during the last 100 years, but yet, here are some famous moment in Rolex’s history:

what is brand equity

In 1926, Rolex developed the “Oyster”, the first waterproof wristwatch in the world.

In 1931, Rolex will change the face of the watch industry by creating the Perpetual Movement, a mechanism that doesn’t need to be manually rewind every day. Here, a little balance inside the mechanism uses the motion of the wearer’s wrist to create energy.
A type of mechanism that you still see, nowadays, in automatic watches.

Even better, Rolex is synonym to exploits!

brand equity examples

In 1927, Mercedes Gleitze crossed the English Channel with her Rolex Oyster. The cross took 10 hours and the watch remained in perfect working condition.

marketing brand strategy
Tenzing Norgay & Sir (to be) Edmund Hillary climbing the Everest mount!

In 1953, new exploit for Rolex, their iconic Oyster Perpetual Explorer accompanied the British climber Edmund Hillary at the summit of the Everest, the highest mountain in the world!
Hillary & Rolex’s legend has just started…

I could keep going with Rolex going underwater, being part of the Pan American outfit or accompanying american presidents for decades but it will never stop!

Let’s see how Rolex fits with the 5 points of Brand Equity.

Brand Awareness

As one of the leading luxury watch brand, Rolex is well-recognized among its potential customers. By sponsoring events or by using social media platforms to present the value of its wrist watches, Rolex connects with the people.

brand equity marketing

Also, as stated on the story of Rolex, the brand connects with extreme exploits but also with more “regular” sport competitions like the 24 Hours of Le Mans or as the official sponsor for the Women’s World Golf Rankings for example.

Brand Association

For a big brand like Rolex, it is mandatory to be associated with positive impact activities than just a large company working on factories…

brand marketing

On this regards, Rolex annually funds organizations like the National Geographic to support aqua and nature conservation, wildlife protection and other environmental causes and projects.

Brand association also goes on the relation between Rolex and technological improvements like waterproof cases and resistance.

Perceived Quality

Rolex is not only about fit & finish but also about performance and stability.

Yet, the most important aspect of Rolex brand is its empowerment value.

brand resonance
Roger Federer, Brand Ambassador for Rolex! (We like him!)

With its notorious long story of success and by being wear by important people, Rolex became a synonym of success.

People purchase Rolex as a recognized symbol of success. (Even though watch lovers will tell you that a Rolex is just a first step and the real prestige comes from watches made by Vacheron Constantin, Audemars Piguet etc)

Brand Loyalty

In 2014, Rolex was in the second position as one of the most reputable brand in the world.

brand resonance model

In fact, the level of trust from consumers is still really high and these ones still feel that keeping a Rolex watch is like offering a present to themselves.

There is an intense and strong emotional relationship between customers and the Rolex products.

Proprietary Assets

benefits of brand equity

A brand like Rolex is not only defined by its history but also by its creations and then its proprietary assets like trademarks and patents.

This is necessary to keep your loyal customers base strong as they know they will never find the same exact product somewhere else.

In this case, Rolex sells its watches under registered iconic trademarks like:

  • GMT-Master
  • Submariner
  • Day-Date
  • Datejust
  • Oyster & Oyster Perpetual
  • Crown Device
  • etc

Conclusion

It took decades for Rolex to have their powerful brand equity at the level it is right now.

What to be learn?

When you start your brand, never forget what you want your company to be associated with. Splitting the brand equity into 5 points make it easier for you to prepare a full strategy by splitting the requirements for each point.
Building brand equity takes time but it will be worth it as your customers will become your brand ambassadors with arguments to support you!

Check big brands and try to define what are their brand equities, you’ll be surprised.

Once again, if you need help with your digital marketing strategy, Krows Digital is here to help!
Also you can have a look at past marketing case studies you may have missed here.

Have a great week and let’s do great marketing.

KD team

CONTACT US NOW!

Let’s see how we can help your business

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Etsy: The Niche Market Strategy – Case Study #8 https://krows-digital.com/fr/etsy-the-niche-market-strategy-case-study-8/ https://krows-digital.com/fr/etsy-the-niche-market-strategy-case-study-8/#respond Mon, 01 Jun 2020 15:41:06 +0000 https://krows-digital.com/?p=1062 Have you considered to create a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked previously.Think about it, you just created a new brand and right away, you have to face giants that have been in the market […]

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Have you considered to create a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked previously.
Think about it, you just created a new brand and right away, you have to face giants that have been in the market for way longer than you. So, how can you fight?
Create a smaller market, your own kingdom and be the king (or queen, no judgement here!) of it!
The niche market strategy is a common strategy for many businesses, yet a great one used by many giants like Nike or Apple when they started.
Today we are talking about Etsy, the story of a brand that became the number 1 marketplace… for handmade products!

What is Etsy?

niche marketing examples

Established in the US, Etsy is an e-commerce website focused on handmade or vintage items and craft supplies. Sellers have the opportunity to sell hand made products or vintage products (over 20 years old). The categories are quite wide and go from painting to watches, stickers, jewelry…

niche market
Daily, Etsy features different shops to promote the best artists on the platform

Founded in 2005, by Robert Kalin, Chris Maguire, and Haim Schoppik, Etsy means… well nothing really. Kalin explained that they wanted to start a company from scratch so they had to come with a name for the brand. By watching an Italian TV show, Kalin came with Etsy, similar to “Eh, si” (Italian for “oh, yes”).

Since the beginning, Etsy was focused in providing a place to sell hand-made products. The marketplace was popular for the visibility it provided to its sellers with tools such as Flash-based visualizations and a taxonomy of categories with tags, quite not common in the past.

In 2008, eBay was in trouble with dissatisfied sellers, people started thinking that Etsy could be a new strong competitor.
Unfortunately, Etsy had its own problems like being US-centric or having a “slow” interface…

In the next few years, Etsy worked hard on improving the search for online stores by adding a Facebook look-a-like search engine to add people as friends.
They also focused on improving their fraud detection efforts as they got criticized for letting resellers sell on the platform…

Nonetheless, since 2013, Etsy accepted to have factory-made goods and drop shipping, provided the seller either designed or hired designers and that they took “ownership” of the process.

Now, Etsy became an online craft fair worth $195M!

Etsy’s Niche Market Strategy

niche examples

People go to Ebay or Amazon to purchase literally anything. Sounds great?

Yes and no.

Of course, the traffic for this kind of marketplace is huge as people search for literally anything but mostly for “famous” brands or useful products.
You should also consider that there is a lower rate of conversion (in average) for a general marketplace compared to a specialized marketplace where people have a more clear idea of what they are looking for there.

A Taste of Uniqueness

advantages of niche marketing

Etsy got the great idea to not focus on being a general marketplace but instead being the place to be when you are looking for unique & vintage products.

Of course, most of these products were/are also on Ebay and Amazon but the purchase intention and the expectation for a visitor to find something unique on Etsy is what makes the platform successful.

Most of the sellers on Etsy are independent artists. Leading the marketplace to be synonymous with artisanal craftsmanship.

You can guess it, people visit Etsy expecting to find unique products that are not commercially mass-produced.

Sense of Community

One of the great moves of Etsy was the opportunity to share products you purchased or that your self you have on your store.

This was the first stone in the strong community around Etsy, people enjoying to share and present their discoveries on the platform.

As Robert Kalin said, the success of Etsy comes from many factors but mainly because “many people now want their buying habits to reflect their values.”

Why is it great? Because buyers get the same positive feeling about supporting supporting local businesses and small artists. They will then be more likely to share their experience than when they purchase an SD card on Amazon…

Sellers and buyers feel more connection with Etsy than other marketplaces as this one is focused on what they like.

This goes as far as Etsy users promoting Etsy outside the community for free!

concentrated niche marketing

For example, Susan Schuman was shocked to discover that her friends never heard of Etsy before so she created a little sign, that she made – “Did you Etsy today?” that you can stick anywhere you want.

Huge success, 250,000 members posted the sign and the hashtag #etsyday became a trending topic on Twitter!

Etsy Marketing budget for this $0!

Conclusion

Create a niche market strategy, most of the time, can be a better idea than just to go for a generalist market, expecting to target everyone.

The best advantages of a niche business are:

  • You target one main audience so your message will be conveyed the same way to most of your visitors. It also allows them to appreciate each other more as they have similar tastes and habits. ==> easier to create a community around your brand.
  • It is easier to become the number 1 brand on a niche than to be the number 1 everywhere.
    ==> Instead of being one of manies, be the one.
  • Most bigger brands started as a niche, this is not a lower strategy.
    Nothing will stop you to develop other niches and markets in the future.
    E.G. Uber started with driving services and now you can order food: 2 different niches…

Etsy is a great example of a brand that is the best on its own market and that is growing to different markets every year.
A niche is finite but starting from one to grow to manies later is an infinite strategy.

Apologies for the late case study, we were quite busy last week. The rythm should be back to normal now.

As always, we hope this series of short articles on marketing ideas and concepts help you or refresh your mind about proven tactics.

If you need help with your niche market strategy or you need a team to take care of your online marketing campaigns, the KD team is there fore you!

niche market business
The gold chains are paid by our successful clients of course!

CONTACT US NOW!

Let’s see how we can help your business

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How to grow on Twitch… outside Twitch! https://krows-digital.com/fr/how-to-grow-on-twitch/ https://krows-digital.com/fr/how-to-grow-on-twitch/#respond Wed, 27 May 2020 07:31:28 +0000 https://krows-digital.com/?p=975 Dear Twitch streamers (and you too YouTube Live & Mixer streamers) we love you. You are the content creators of 2020s.As we actually receive more and more emails on how to grow on Twitch, we decided to write a guide! We will present you the best ways to grow organically […]

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Dear Twitch streamers (and you too YouTube Live & Mixer streamers) we love you. You are the content creators of 2020s.
As we actually receive more and more emails on how to grow on Twitch, we decided to write a guide!

We will present you the best ways to grow organically (meaning without using any paid advertisement) your Twitch channel.

What this guide is not!

Be aware that growing a channel from 0 to Affiliate and then to Partner is a long and hard road. Only a few become Partners and can seriously think about living from their stream incomes.
We will give you the best ways to grow but there is no cheap trick or shortcut. It will take time and you need to be serious about it.

If you are, let’s start!

Why you can not grow from Twitch only

Sad to say but Twitch is not a platform focused on helping small streamers to grow. It focuses only on top streamers like Dr DisRespect, Anomaly or Pokimane.

Why?

Because they bring money to the platform. As simple as that. A high following audience means more ad revenue for both the streamer and Twitch. And I’m not even talking about the subscriptions yet…

twitch streamer
The Browse section focuses mostly on Viewers (High to Low)…

If you are on Twitch, you certainly know that the main way to look for content is by browsing content. By default, Twitch suggests a higher to lower sorting.

how to stream on twitch

As you can see, the streamers with the highest number of viewers are on top of the page while the lowest ones are not even visible…

Of course, you can say that now Twitch added the “Sort By: Recommended For You” but it is quite random and you should not expect too much from it to grow.
You might get random followers here and there but this is not an optimal strategy to grow your Twitch channel.

Let’s see what you can do to become a professional streamer!

Improve the look of your stream!

Let’s be honest here, would you follow a streamer with a crappy video or audio quality? No, you will not. So, don’t expect others to have pity with your poor looking stream!

The most important things you need at the moment is certainly a good webcam with, at least 720p 60FPS and a decent mic as, most of the time, the mic from your cam or headset will have poor recording.
Remember that many people will “not really” watch your stream. They might do something on the side while listening to your stream so don’t mess up with sound!

If you need more info on the best hardware for your stream, I invite you to follow Alphagaming on YouTube, he has great advice regarding stream overall look!

Lazy to watch? We recommend you these:

Webcams

twitch growth

Logitech C922 Pro – 1080p at 30FPS or 720p at 60FPS

twitch stream ideas

Razer Kiyo Streaming Webcam: 1080p 30FPS or 720p at 60FPS

Mic for streaming

how to spread your twitch channel

HyperX Quadcast

how to grow on twitch 2020

Blue Yeti USB Mic

We don’t put prices as they tend to be highly fluctuating these days so search carefully, compare and get the best deals!

Now let’s go to overlays and banners.

Overlays & Banners

We are still not promoting your channel elsewhere. What you need, first, it is to brand your channel. Let’s see some top streamers Info section & in-stream overlays:

how to get more viewers on twitch reddit
DrDisrepect’s info section
twitch growth strategy
Stream Overlay

You see the pattern here? It’s easy to recognize the Doc’s channel by the red color and aggressive looking design. A design fitting his burning temper…

how long does it take to grow a twitch channel
Pokimane’s info section
Pokimane’s Offline screen

You get the idea, have an idea, a color set or a style that you like and keep it! Too many small streamers try 1000 designs that they think look great but together it looks messed up…

For your overlays and banners, we suggest 2 places:

Canva.com

You don’t have Photoshop to do outstanding designs? No problem! You can do your designs with Canva. This platform lets you work your magic on multiple designs for free. You will only see some limitations like designs exclusive to people using Canva Pro but most of the options are good enough to create nice banners and overlays.

Just click on “Create a design” (after sign in of course) to select your type of design or to choose custom dimensions.
(we might do a video one of these days…)

This is certainly the best option if you have no money to spend.

PlaceIt

Placeit is probably the best place to do your banners and overlays but also videos! In fact you can create intro or outro videos, waiting screens if you are afk etc.
A lot of options here but, compared to Canva, you will have to pay here.

Nonetheless, compared to hiring a designer on Fiverr, this is certainly cheaper and your banners and overlays will fit better together as they were made by you from the same platform!

Overlays to customize
Video creation!
Logos (that you can now animate!)


In fact, you can create an account for free and create anything right away. The trick is that you will have to pay for downloading your design.

I will let you know a little tips here.

You have 2 ways to pay for your designs or you pay every time you create something new or you take a monthly plan at $14.95 to have unlimited downloads…

Fact is that it will be way cheaper to get the monthly plan, as long as you only stay 1-month.
Indeed, I suggest you to take 1 month plan (as of today you are not engaged if you purchase the monthly plan so you can leave with no additional cost, I invite you to check by yourself though) and create as much designs as you need for your in-stream overlays but also for your banners on Twitch, Instagram, YouTube etc.
When you’re done, just leave!

This will allow you to have a professional looking stream to promote on other channels.

Now let’s see these other channels to promote your stream!

How to grow on Twitch with YouTube

The most obvious one yet still underused by many small streamers. Why? Because they don’t know how to upload a good looking video and how to use SEO (Search Engine Optimization).

Also, you need to understand that uploading your videos on YouTube will bring continuous people to your stream as your videos will never disappeared (as long as YouTube exists I guess!). The more videos, the more ways to be found by people interested in your content.

First, let’s talk about the video itself. if you pay attention to videos of some streamers that publish their replays on YouTube, they always start with a highlight of what will happen later in the video. This is the hook. You want to grab the attention of the viewer, right away! It is usually 10 seconds to 1 minute. Feel free to decide what is the best for the game or the live stream you are doing.

I usually noticed 2 main ways to create videos:

The first version with the hook is the most common one as you will show a crazy moment that will happen later in order to keep the viewer interested. Then you play your cool intro video, the replay starts and then the outro with your channel and different social network accounts.

The second version is probably better to explain a context. You were struggling or you were discovering a new area then something great happened…
In this scenario you present a context and you become the hook!
For example, people streaming games that always look more or less the same each game like Fortnite, Apex Legends, Heartstone etc are probably better explaining what was happening that lead to something unique later in the video.

Important: This kind of games don’t need you to upload the full 4-hour stream you did, no one cares. You need to take the best part and explain why it was great/terrible/unexpected…

Example: “Hi everyone this is Krows Digital, little video from our last Thursday night stream where we have been losing all night (let’s say we are playing Apex Legends)… Terrible night. I was going to call it a day as during this last game, I was the only one left alive but the unexpected happened… Enjoy the show and don’t forget to subscribe to the channel, cheers!”
As simple as that.

For other type of games like solo games, I’m sure you know how Let’s Play work. Try to cut your stream into many parts (around 1-hour each ideally), show a highlight at the beginning (the hook), the intro video then let the replay do its magic!

These are the standard ways of doing professional looking replay videos.

Video Edition

By the way, do you know how to edit your videos? You will definitely need a video editing software like Adobe Premiere Pro to create your videos.
Sadly, Adobe Premiere Pro is quite expensive so if you have it, that is great if you don’t, I actually have a free software that is actually much better, in my opinion, than Premiere Pro!

Introducing DaVinci Resolve 16

Created by Blackmagic, an Australian digital cinema company, Resolve 16 is a direct competitor to Premiere Pro. Not a lower version or a cheap rip-off, no a serious competitor!
The fact is that the software is free because it is a way for Blackmagic to promote their main products: professional (and really expensive) cameras.
This is actually what our founder is using when he is geeking on video edition…

We have the Adobe Suite but we are still using Resolve 16 instead!

So, if you don’t have any editing software (and even if you have!), we recommend you to use Resolve 16 that you can find here: https://www.blackmagicdesign.com/products/davinciresolve/

Don’t care about the Pro version, it will only allow you to work with teammates and to add complex elements (things you definitely don’t need…).

To learn more on how to use this software:

An amazing 16 min tutorial by Bai

We couldn’t explain better than Bai on this video, go check it to learn how to use the software correctly.

Now you have a nice looking video, time to upload it on YouTube!

SEO on YouTube

Now we will talk about Search Engine Optimization (SEO)… Don’t be scared. You have entered into marketing territory but it is not as bad as it seems!

When we talk about SEO, we actually mean to use the best keywords on your title,tags and description to fit searches made on YouTube by your potential future viewers.

Your objective here is to be on top of people’s searches while browsing YouTube. For this you will need to find the best keywords & long tail keywords to use on your title & description.

2 missions:

  1. Find the most used search terms related to your content.
  2. Create the best title and description to fit these search terms.

Part 1. Let’s find keywords

Many tricks here to find the best keywords for your content. Let’s list the best ways!

  • YouTube autocomplete

Start typing your content or something related to it on YouTube and keep note of YouTube’s suggestions. It means they are well searched at the moment so you should aim for these.

This website is quite useful to search related keywords based on your own keyword and the language you have selected.

You will see a limited amount of keywords in the Free version but it will definitely lead you in the right direction.

  • Your Competitors!
youtube keyword tool

Obviously the best source can be your own competitors! Search the most successful videos in your category. read the title and the description and try to figure what keywords they are trying to rank for.
You will also see the tags they are using, high value!

Another tool that will give you a score for keywords. Only negative point: it focuses on the US market.

Nothing related to Uber! Here we are in Neil Patel, one of the big marketing guru outside (but at least a good one!). Ubersuggest will allow you to look for search terms (Google focused but still useful for you) and see how much people have searched for a keyword in a month.

Ahh VidIQ, probably my favorite tool here. This is a chrome extension that you can use for free that will give you a lot of information on any videos:

  • how well optimized
  • tags used
  • average number of views per hour
  • engagement rate
  • etc

When you are uploading a video, you can request for some suggestions and VidIQ will show you popular videos in the same category.
And if you go for the Pro version you will have all the best tags to work with (score & competition rate):

Up to you if you think it is worth $10 per month. I’ll say it is if you plan to upload many videos in different categories.

Part 2. Title, description & tags

Time to write your title!
I will be straightforward here:

Don’t spam keywords in your title and description!

It will not be helpful at all, YouTube don’t like spammers so you will just hurt the visibility of your videos.

Respect these rules and your videos should be doing fine:

  • Use one search term and use it on your title. e.g. “Smash Bros online” ==> Title: Smash Bros Online: our worst match ups!
  • Keep your title as short as possible, the longest, the worst.
  • Put your keyword somewhere in the first paragraph of your description.
  • Use the tags to add all the keywords related to your content.
  • Don’t forget to check the way your best competitors work with the same keywords.
  • Put some links to your other social channels.
  • Comment what the video is about (sadly the description is hard to read compared to the first comment…).
  • If you can, try to motivate people to comment on your videos. Comments are more powerful than likes to get visibility.
  • Answer to as many comments as you can.

And of course, don’t forget to work on outstanding thumbnails for your channel! You can use Canva to create these thumbnails (keep a similar design, get inspired by top youtubers).

Don’t forget that YouTube is powerful but this is a long game. You will need to post new videos on a regular basis to have YouTube improving your visibility.

It is also strongly recommended to share your videos on Twitter and Facebook.

Let’s move on to the next social media!

How to grow on Twitch with Facebook

You can create a Facebook page where you should probably share the time you are going live, links to your Youtube videos and links to your posts on Instagram.
More than all of this, the real reason to use Facebook is:

Facebook Groups

Start to join groups related to your category.

Read the Admin rules or ask the moderator if it is fine to share links to your Twitch channel and/or Youtube videos.

==> Try to find groups that are engaging. You defintely don’t want to waste time sharing your content on groups that are dead…

Also, try to add value. Don’t be just spamming your links, comment on other people videos & links, debate… Be real!

No one will follow you if you are just spamming like a robot so try to engage and people will soon engage with you.

Finally, remember that the biggest groups are not always the best groups. As written previously, engagement (likes, shares & comments) is the most important thing to seek for in a Facebook group.

Ninja's Guide to Streaming: Grow Your Channel (2019) | Udemy
This group related to Apex Legends has a lot of members and as you can see, they do engage on top posts so do your best to bring value to these groups!

How to grow on Twitch with Instagram

Is it even possible to grow on twitch? : Twitch - Reddit

One of the hardest yet powerful way to increase the visibility of your Twitch channel. Let’s face it, it is not as simple as some years ago to grow on Instagram.
Nonetheless, if you can succeed in getting a loyal following, your Twitch channel should grow as well!

Let’s split in different sections what can be done.

Hashtags

Instagram is not what it is nowadays without its hashtags! Be aware that it is recommended for each post to use 10 to 20 hashtags (max. 30).
Ideally you will need to figure the best ones that are relevant to your type of content.

Don’t think about what you like but what your audience would be searching for.

For example if you stream content related to League of Legends, tagging hashtags like #twitchgaming might be fine but don’t forget that your audience is looking for content about LoL, not about you directly! So the #leagueoflegends seems to be a better choice to show your post to your audience.

Pay also attention to the related hashtags. It simply means that people searching for this hashtag are also searching for these other hashtags. Certainly worth checking and taking note of the good ones to use later.

Finally, when it will be time to use hashtags on your post, I will suggest you to go for a mix of hashtags:

  • hashtags with 1M+ posts: the bigger ones but also the hardest to rank for
  • hashtags between 100K & 1M posts: the most common ones you should use, they are popular but not saturated yet.
  • hashtags under 100K posts: easier to rank for but low reach.

A mix of these 3 types of hashtags will assure you to be present at every level. The small ones can help you rank later on the bigger ones.

Fact is that you will always have the same chance, as anyone else, to rank in the recent section of a hashtag but what will bring you the most visitors will be the top section, the best of the best.

Another place that will make you explode in terms of visibility is the Explore section of Instagram. Here, Instagram will only suggest to people what the algorithm thinks its the best for them. The more you improve and engage inside your niche the more chances you have to appear on the explore page (it takes time though, be aware of that).

In any case, you will need to start with the best keywords to begin with. You can start searching for hashtags and related hashtags, the way I suggested earlier or you can use tools like All Hashtag

How To Grow A Twitch Stream From 0 to 10,000 Average ...

You can type your keyword in the hashtag generator and you will have a suggestion of the best 30 hashtags related to your keyword! You can select to focus on the top ones, the most active at the moments with live or to randomly select hashtags between live and top.
And this tool is fully free so don’t hesitate to make good use of it.

Posts

Let’s talk now about your core strategy: posts. Your posts need to convey multiple information:

  • who you are
  • what you do
  • why are you different

Fact is that many streamers will share the same exact post of them winning Fortnite. How exciting…
If you want to succeed in streaming, you need to be special in a way like:

  • funny
  • angry
  • the best
  • engaging a lot with your community
  • knowledgeable

Find what makes you special and promote it on your daily posts.
And yes, you will need to post, ideally, once or twice a day to get visibility.
If you can’t, at least try to be regular on your postings. Nothing worst than someone posting 10 posts a day in a row and then will disappear for a month…

Ten tips to grow your creative community on Twitch - Twitch Blog
How to Get More Viewers on Twitch - Grow Your Channel ...

Apologies if you are no big fan of Pokimane but her Instagram is a great example of good behavior on the platform.

Notice how you can easily recognize her style with the pastel colors used on her stories’ icons and the same chill vibe you can feel on each post.

This is branding. People following her know what to expect when they visit her page.
Your followers should feel the same. Give them what they should expect from you, brand yourself as something you believe in (funny pictures, trivia, performance clips, polls…) and stay with it. Of course you can change the type of posts once in a while but your main posts should always be, more or less, of the same kind.

Stories

Stories are a big part of how to grow on Twitch. No stories, no visibility. You will need to play with your stories as much as your posts. They can actually bring you more visibility than you can think.

Stories’ length are 15 seconds. You can share a short video or a picture with different messages.

They are quite useful for:

  • telling your followers that you are starting your live now
  • presenting behind the scenes pictures or footage
  • more personal stuff or exclusive content

You can also add up to 10 hashtags to give your stories visibility as well.
(little grey hat tips: you can type 10 hashtags, make them super small and hide them on a background with the same color…)

Even though your stories should disappear after 24 hours, you can save them as collections on top of your profile.
Indeed, when you have some stories that are similar, you can group them like Pokimane did in the previous picture.
For example if you play multiple games, you can have different stories’ collections focused on each game so people interested on a specific game will easily find your content.

Bonus: if your account becomes verified (Instagram recognizes you as a public figure) or you have more than 10,000 followers, you will be able to add external links on your stories!

A Growth Hacker's Guide to Growing Your Twitch Channel

In this picture, you can see that the doc uses his stories as links to his different social medias and merch website… Genius!

Finally, don’t forget that when you publish a story, you can share it with your followers and some following! Don’t hesitate to do so whenever you think your story is relevant to some people or it is time for your new live stream (just don’t spam people…).

Engagement

“Nice pic bro👍”, “This pic is 🔥”… these comments are crap, don’t do that. Everyone know they are fake. Instead, take 15 minutes per day to scroll in your related hashtags, search for content from people interested in the same kind of content and start commenting on their posts.
You need to start developing a relationship with people interested in what you have to propose.

It will take time but it will pay, just be constant and patient.

Ah! And follow for follow hashtags are the worst, you will have likes but 0 comments, no one to comment on your posts and Instagram will only suggest your posts to other #followforfollow accounts instead of people who could have been really interested in your content…

How to grow on Twitch with Twitter

Ahh Twitter, this seems to be the place for hate and harassment! Well, it is but it is also a great place to share with your existing audience.

Twitter is the best place to:

  • announce your Live stream start
  • say what you have on your mind (things that are not “big”enough to be a Facebook post for example)
  • ask your community questions (with a poll for example) about anything like which game to play next
  • Like stories, present some behind the scenes trivia or pictures
  • Share your YouTube videos

As you can understand, Twitter is great to keep engaging with your existing audience. You can definitely grow an audience there but it will be certainly more difficult than the other platforms.

Nonetheless, you can still grow with some methods.

Twitter Chats

People share their opinion on Twitter. This is why you can find Twitter chats, places where people discuss about a specific topic, all hosted by a Twitter account throwing a question and people directly replying to this question.

You can try to find if your target audience is already discussing about your topic, join the discussion and then start your own discussions!

Of course, don’t be salesy and don’t talk all the time about your channel… Bring value.

Twitter Polls

how to grow on twitch

How to know what your audience wants to see from you? Just ask them!

Polls are a great way to engage with your community, ask anything related to your niche that will have people to talk about.

You can keep a poll open for a day or more, up to you. Just pin the poll on top of your feed so it will remain visible for the duration of the poll.

Ask your audience to share your poll to have more response and for you, to have more visibility.

Videos

how to grow on twitch

Did you know that Twitter allows you to embed videos of about 2.30 min?

You can do long videos but the best is certainly to do short videos telling your audience you go live, show behind the scenes, etc.

You can also use live videos to engage with your audience when you are out of Twitch.

Twitter is all about discussions. So ask and answer a lot of questions!

Conclusion

I could have talk about Tik Tok or Periscope (just kidding) but I believe I presented you all the weapons you need to promote organically your Twitch channel.

Once again, I want to remind you that the path to Twitch Partner is a really long & frustrating road.
How to grow on Twitch really differs from one streamer to another but I believe we conveyed the most important aspects in this article.

You will sometimes feel that you are doing it for nothing but if you are serious about it you should always keep on going.

Generating a decent income from your live stream is hard and it requires dedication.

If you are struggling, try to figure out what you are doing wrong and fix it.
Don’t hesitate to come back to this article if you think you have forgotten something.

Also, if you need to go the extra miles, you can book a 1-hour session with one of our marketing consultant that can help you figure out what is wrong with your channel and/or ways to improve it.

We can help you in French, English & Spanish so don’t hesitate!

Learn more

Good luck and good stream!

JP

how to grow on twitch

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