月: 2020年8月

ノースフェイスによるジオフェンスマーケティング：ケーススタディ#12

Geofencing marketing is quite a fancy name for this marketing strategy. For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company. They successfully increase the traffic to their local stores by using ads that will reach people near their stores. Let’s see how! What is the North Face? The North Face is an American outdoor recreation product company. The North Face produces clothing, footwear, and outdoor equipment. The company’s products are tents, backpacks, sleeping bags, Gore-Tex clothing, and a line of footwear. North Face’s history began when two hiking enthusiasts start a small mountaineering […]