オンライン広告の基本:Facebook広告チュートリアルパート2:ウェブサイトのトラフィックとコンバージョン

After a pretty long Facebook Ads tutorial Part 1 about setting up your Business Account, creating Page Likes & Post Engagement ads, we will focus now on Website Traffic & Conversion ads.Certainly, the most important type of ad is if you are expecting people to visit your business website and/or to do specific actions such as filling out a contact form, purchasing a product, or subscribing to your newsletter. The website Clicks ads are easy to set up, conversions require an additional setup: installing the Facebook Pixel code to your website. We will see the latter further on but for now, let’s start with Website Traffic. Facebook Ads Tutorial: Traffic […]

マーケティングのケーススタディ#3:RedBullはゲリラマーケティングを通じてあなたに「翼」を与えます

Let’s talk about Guerilla Marketing today and what better example can we find than the king of energy drinks: Red Bull! I’ll be surprised if you never heard of them, literally Red Bull is everywhere: Extreme sports events Concerts Races Competitions (they even created some) It is hard to not see them but have you ever wondered why a drink company focuses its marketing efforts on events more than on promoting its unique taste or the benefits (…) of the taurine, which is one of the main ingredients of this drink? Well, you will understand when we define the audience and the brand identity of Red Bull. What is Red […]

マーケティングケーススタディ#2:ダニエルウェリントンインフルエンサーマーケティング戦略

Another day, another marketing case study! Daniel Wellington, have you heard of them?If you are looking to increase visibility through social media, it might be interesting for you to get inspiration from what Daniel Wellington did years ago. This marketing case study is about Influencer Marketing, Instagram & the power of virality. (Also, here is a link to our first marketing case study on Tesla’s website) What is Daniel Wellington? In 2011, after graduating from a Swedish high school, Filip Tysander met Daniel Wellington, an Englishman on a backpacking trip to Australia.Something grabbed the attention of Tysander, something that will change his life: Wellington’s vintage Rolex. Unlike others, this one […]

マーケティングケーススタディ#1:テスラのウェブサイト

Let us present you a new series of short articles: Krows Digital Marketing Case study! In this series, we will present to you a business, its target audience, and competition, but also what make them so special or efficient.We hope it can provide you with some insights into your own business! For today’s marketing case study, let’s talk about Tesla’s website. What is Tesla? Formerly Tesla Motors, the company managed by its CEO, Elon Musk, is best known for its electric cars. The company is also known for working on sustainable energy with solar panels and integrated renewable energy solutions. Tesla’s Competitors Based on Investopedia article, major competitors for Tesla include traditional auto companies […]

Google広告の最適化:入札、除外、フィルタ

We learned how to setup Google Ads previously, now it is time for you to understand how to do Google Ads optimization! Furthermore, if you don’t know what to choose, for your business, between Facebook Ads & Google Ads, we already talked about that here:Online Advertising: Facebook or Google Ads? All setup? Let’s get it started. Why And When To Optimize Your Google Ads Campaigns Optimizing your ad campaigns is mandatory to increase your results while keeping the same budget. In fact, for the same amount spent over a week, one campaign well optimized can have a higher number of Clicks, a higher Click-Through-Rate, and a higher Conversion Rate than […]

オンライン広告の基本:Facebook広告で広告を出す方法は?パート1:エンゲージメントとページのいいねを投稿する

Facebook Ads is all about being visual and creative! After rocking on Google Ads, it is time to talk about the other advertising giant: Facebook Ads! If you have no clue what is the difference between these two advertising channels or don’t know which one is the best for you, read this article: Online Advertising: Facebook or Google Ads? Facebook Ads allows you to focus on many objectives you may have for your business. Some of you will need to increase the visibility of their products, others will need to create engagement (social interactions like sharing or commenting) around your content, get more Page Likes, people to visit your website […]

オンライン広告の基本:Google広告で広告を出す方法は?

So, you decided that your business needed more traffic. SEO takes way too long and you want people interested in what you have to sell so you want to start with Google Ads. Indeed, compared to other Paid advertising channels like Facebook Ads, Google Ads is great to target what we call “warm traffic”, people searching for your or your type of business. ==> If you don’t understand the difference between “cold traffic” and “warm traffic”, I invite you to read our previous article: Online Advertising: Facebook or Google Ads? This might be a bit long so we will split this article into 3 sections: Keyword Research Search Ads Setup […]

2022年に実装する5つのSEOのヒント

SEO tips are what you need right now.In fact, SEO has changed in 2022, it’s harder than ever, but a proper strategy still works. SEO seems to get harder as the years go by, with more updates and unlimited variables added to the Google algorithm. While you need to know the newest changes, you must also have a fundamental understanding of the basics too. In this post we’ll go over the building blocks of SEO, and dive into the future strategies that you can implement today, to stay ahead of the curve. Let’s get started with simple SEO tips yet effective recommendations to improve your ranking on search engines like […]

オンライン広告:FacebookまたはGoogle広告?

Google or Facebook Ads? Which one to choose? If you are starting to promote your business online it might be hard to decide which platform is the best for your business.Obviously, there are more advertising platforms out there but we will focus, today, on the biggest ones.So, without waiting longer, here are the Pros and Cons of each platform! Ready, set, go! 1. Google Ads: the Search Engine Champion Let’s start with Google Ads (formerly Adwords), the oldest one but also, in my opinion, the easiest one. Why the easiest? Thanks for asking, simply because this ad platform focuses on keywords, or more simply said, on search terms, people are […]

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