日本の広告：トレンド分析
Dear reader, you came here to find more information about advertising in Japan, to check what is trending or not, or you got lost! Worry not, you came to the right place. The marketing scene in Japan is changing a lot and it is interesting to keep an eye on the upcoming trends.Fact is, just like in many other countries, the influence of the Internet on Japanese society is getting bigger in recent years. In 2019, the online advertising expenditures in Japan exceeded that of TV advertising for the first time. Let’s have a deeper look at what’s happening in Japan! Comparison of Online and TV advertising expenditures It makes […]
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