Line Advertising: Use the #1 social media to enter the Japanese market!
Have you heard about Line? You might miss an essential piece of your Japanese marketing strategy if you didn’t. TikTok, Twitter, and YouTube are increasing their reach with the Japanese audience but Line remains the most popular social media platform in Japan. Line? What is this? Do you know WhatsApp or WeChat? Well, Line is pretty much the same! (or at least some aspects of it) Line is well used in Japan as it is a reliable messaging app to chat and call with your friends and family but also because it possesses unique funny stickers, an integrated payment system, news, games, a social media interface, and more unique options. […]
5 Marketing Trends that will define the market in 2022 and the near future
What are the major marketing trends to follow in 2022? Here are 5 trends you should keep an eye on. First marketing trend to follow in 2022: Super Followers Recently, the notion of “Super Followers” has appeared. Social media are now an integral part of a good marketing strategy. Moreover, Social Selling, selling via social networks, has experienced strong growth during the Covid-19 epidemic. In 2021, Twitter launched a new feature that allows some users to monetize their accounts. The feature named “Super Follow” allows users to pay for access to exclusive content. Twitter presents this new possibility as a way to allow the most engaged subscribers to help their […]
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