Enter the Japanese Market: the Basics

Entering the Japanese market can be a daunting task for any foreign company, especially when it comes to social media. Japan has a unique culture and social media landscape, and it’s important to understand these differences before diving in. One of the first things a foreign company should do is research the social media platforms that are most popular in Japan. While Facebook and Twitter are popular worldwide, they are not as widely used in Japan as platforms like LINE and Instagram. LINE is a messaging app that is extremely popular in Japan, and it’s a great way to connect with potential customers. Instagram is also gaining popularity in Japan, […]