Google広告の最適化:入札、除外、フィルタ

We learned how to setup Google Ads previously, now it is time for you to understand how to do Google Ads optimization! Furthermore, if you don’t know what to choose, for your business, between Facebook Ads & Google Ads, we already talked about that here:Online Advertising: Facebook or Google Ads? All setup? Let’s get it started. Why And When To Optimize Your Google Ads Campaigns Optimizing your ad campaigns is mandatory to increase your results while keeping the same budget. In fact, for the same amount spent over a week, one campaign well optimized can have a higher number of Clicks, a higher Click-Through-Rate, and a higher Conversion Rate than […]

オンライン広告の基本:Facebook広告で広告を出す方法は?パート1:エンゲージメントとページのいいねを投稿する

Facebook Ads is all about being visual and creative! After rocking on Google Ads, it is time to talk about the other advertising giant: Facebook Ads! If you have no clue what is the difference between these two advertising channels or don’t know which one is the best for you, read this article: Online Advertising: Facebook or Google Ads? Facebook Ads allows you to focus on many objectives you may have for your business. Some of you will need to increase the visibility of their products, others will need to create engagement (social interactions like sharing or commenting) around your content, get more Page Likes, people to visit your website […]

オンライン広告の基本:Google広告で広告を出す方法は?

So, you decided that your business needed more traffic. SEO takes way too long and you want people interested in what you have to sell so you want to start with Google Ads. Indeed, compared to other Paid advertising channels like Facebook Ads, Google Ads is great to target what we call “warm traffic”, people searching for your or your type of business. ==> If you don’t understand the difference between “cold traffic” and “warm traffic”, I invite you to read our previous article: Online Advertising: Facebook or Google Ads? This might be a bit long so we will split this article into 3 sections: Keyword Research Search Ads Setup […]

2022年に実装する5つのSEOのヒント

SEO tips are what you need right now.In fact, SEO has changed in 2022, it’s harder than ever, but a proper strategy still works. SEO seems to get harder as the years go by, with more updates and unlimited variables added to the Google algorithm. While you need to know the newest changes, you must also have a fundamental understanding of the basics too. In this post we’ll go over the building blocks of SEO, and dive into the future strategies that you can implement today, to stay ahead of the curve. Let’s get started with simple SEO tips yet effective recommendations to improve your ranking on search engines like […]

オンライン広告:FacebookまたはGoogle広告?

Google or Facebook Ads? Which one to choose? If you are starting to promote your business online it might be hard to decide which platform is the best for your business.Obviously, there are more advertising platforms out there but we will focus, today, on the biggest ones.So, without waiting longer, here are the Pros and Cons of each platform! Ready, set, go! 1. Google Ads: the Search Engine Champion Let’s start with Google Ads (formerly Adwords), the oldest one but also, in my opinion, the easiest one. Why the easiest? Thanks for asking, simply because this ad platform focuses on keywords, or more simply said, on search terms, people are […]

日本の消費者をターゲットにする際に留意すべき5つの重要な要素

Japanese consumers are special. The last few years have seen consumer trends change in Japan. People are not spending money the way they used, which is most obvious with the younger generations. And this piece of information is critical for any corporation that has any hopes of entering the Japanese market with success. More specifically, corporations have to take note of the generation gap that speaks directly to consumer spending. The truth is that Japanese customers have a deep appreciation for physical and established businesses. But it gets more complex the deeper you go, hence the reason for understanding these 5 important factors for better odds of success. 1. Adapt […]

ビデオマーケティングの利点

Along with the entertainment aspect, an increasing number of marketers are focusing their efforts on video marketing strategies due to all of the benefits they provide. Think about this from your own perspective for just a second. To learn more about a new product would you rather watch a short video or read a long page that is full of text? Would you prefer to read about all of the different steps involved in a company’s sales process or have each step associated with a helpful visual aid by watching an animated video? If you are like 80 percent of people, you would prefer watching a video. The following are […]

Google広告の品質スコアを上げるためのヒント

You might think that offering a great product at a competitive price is all that it takes to be relevant and successful but there is a lot more to it. If you’re wondering, who decides what is important and what’s not, the short answer is Google. However, ultimately it’s you who decides when you follow the AdWords guidelines. It might be confusing right now but keep on reading to find out. There is a lot of competition for limited ad space on Google and Google uses a parameter known as AdWords Quality Score to measure the caliber of all the advertisements including yours. Quality Score is not a new thing […]

Twitchからお金を稼ぐ5つの方法

Over the past few years, the most significant change when it comes to using social media has been a massive increase in how many videos are shared and watched. Although most of that has been individuals sharing videos on YouTube, Facebook, and other platforms, there has been a significant surge in live streaming as well.    Gaming is a niche that attracts support that are fairly tech-savvy. So it shouldn’t be too surprising that gamers have been taking to live streaming faster than most other niches. For games, their favorite streaming platform is Twitch. It does take very long for influencers to show up on a platform. They include many […]

Twitchマーケティング–それを正しく行う方法

As more people use ad blocking, the decline in traditional television viewership and increased media consumption fragmentation – especially among Gen Z and millennials – Twitch is fast becoming a powerful channel for advertisers and marketers to reach out to and engage their audiences. In this article, we’ll be looking at how to make Twitch marketing work for you. Twitch is a unique platform that provides incredible support to content creators all around the world, live streaming their musical skills, DIY projects, games, cooking recipes, you name it. Last month alone, consumers across the globe watched of 850 million hours’ worth of content in the platform. As such, Twitch is […]

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