Understanding Japanese Consumers: A Comprehensive Guide to Marketing in Japan
Japan is known for its unique culture and rich history, but it is also one of the most lucrative markets in the world. As a result, many businesses are eager to tap into the Japanese market and reach out to Japanese consumers. However, it is not as simple as just translating your marketing materials and expecting the same results. Japanese consumers have different values, preferences, and behaviors compared to consumers in other countries. In this article, we will provide a comprehensive guide to help you understand the 10 key things you need to know about marketing in Japan. 1. Respect for Tradition and Innovation Japanese consumers value tradition, but they […]
Why Japan is a Lucrative Market for Business Expansion
Japan is one of the largest economies in the world and a hub for innovation, making it a prime destination for businesses looking to expand globally. With a highly educated population, a thriving economy, and a rich cultural heritage, Japan offers numerous opportunities for businesses across a range of industries. Japan’s Strong Economy Japan has a strong and stable economy, making it an attractive market for business expansion. The country is known for its advanced technology, highly educated workforce, and sophisticated consumer market. The Japanese economy is the third largest in the world, and its Gross Domestic Product (GDP) per capita is among the highest in the world. A Thriving […]
Why you should use Line Ads for your Business in Japan?
Japan has been a major player in the technology industry for many years, and it is home to a large number of active smartphone users. With the increasing number of smartphone users, it has become crucial for businesses to have a strong online presence in order to reach their target audience. Line is one of the most popular messaging apps in Japan, with over 80 million active users, making it an important platform for businesses looking to enter the Japanese market. Line Ads is a platform offered by Line that allows businesses to reach their target audience through sponsored ads within the app. In this article, we will explore why […]
Enter the Japanese Market: the Basics
Entering the Japanese market can be a daunting task for any foreign company, especially when it comes to social media. Japan has a unique culture and social media landscape, and it’s important to understand these differences before diving in. One of the first things a foreign company should do is research the social media platforms that are most popular in Japan. While Facebook and Twitter are popular worldwide, they are not as widely used in Japan as platforms like LINE and Instagram. LINE is a messaging app that is extremely popular in Japan, and it’s a great way to connect with potential customers. Instagram is also gaining popularity in Japan, […]
Japanese Social Media Trends: An idea of what trends look like in Japan
Ah, Japan. Land of amazing food, anime, and some of the most bizarre social media trends the world has ever seen. If you’ve ever spent any time on Japanese social media, you know that it’s a wild ride of memes, trends, and ridiculous challenges that will leave you simultaneously amused and confused. So, without further ado, let’s dive into some of the most popular social media trends in Japan that have taken the internet by storm. First up, we have the “Bikkuri Donkey” challenge. This challenge involves taking a picture of yourself with a surprised expression, similar to the face of a donkey being surprised (hence the name “Bikkuri Donkey,” […]
Line Advertising: Use the #1 social media to enter the Japanese market!
Have you heard about Line? You might miss an essential piece of your Japanese marketing strategy if you didn’t. TikTok, Twitter, and YouTube are increasing their reach with the Japanese audience but Line remains the most popular social media platform in Japan. Line? What is this? Do you know WhatsApp or WeChat? Well, Line is pretty much the same! (or at least some aspects of it) Line is well used in Japan as it is a reliable messaging app to chat and call with your friends and family but also because it possesses unique funny stickers, an integrated payment system, news, games, a social media interface, and more unique options. […]
日本の広告：トレンド分析
Dear reader, you came here to find more information about advertising in Japan, to check what is trending or not, or you got lost! Worry not, you came to the right place. The marketing scene in Japan is changing a lot and it is interesting to keep an eye on the upcoming trends.Fact is, just like in many other countries, the influence of the Internet on Japanese society is getting bigger in recent years. In 2019, the online advertising expenditures in Japan exceeded that of TV advertising for the first time. Let’s have a deeper look at what’s happening in Japan! Comparison of Online and TV advertising expenditures It makes […]
日本のEコマース：あなたのビジネスに最も売れているプラットフォーム
E-commerce in Japan is growing a lot in the last few years. If you are thinking about selling products in Japan using E-commerce (EC) platforms, it is a great time to enter the market. In 2019, the domestic sales in the Japanese B-to-C market increased by 7.65% (from 18.0 trillion yen/approx. 164 billion USD to 19.4 trillion yen/approx. 177 billion USD.) Due to the pandemic, the Japanese online shopping market is growing even faster. The survey shows that before March 2020, people who shopped online less than once every 2 months accounted for 27%; however, from April to July 2020, 26% used EC websites once a month. Popular products on […]
日本でのビジネス：どこから始めればよいですか？
So you decided you want to do business in Japan? Very well. You are certainly right to do so as: Japanese people have high purchasing power Japanese people focus on quality over price: they are not scared to pay a high price for something proven to be worth. What can be successful in Japan has a higher rate of success in other Asian countries Regardless of the status of your company (this will be the subject of another article), we will see some important steps to follow to succeed in your Japanese journey. Market Analysis The most important part before jumping in is to identify different things: Strength – Weakness […]
2022年に日本で最も人気のあるソーシャルメディア
Which one should you be using for your business? So, you finally decided to move on and conquer the Japanese market for your business? That’s great! Japanese consumers tend to have a high purchasing power and will pay the price if your product/service is good enough. Also to be known, if your product is successful in Japan, you will have a higher chance to be popular in other markets from East Asia as the country is seen as a trusted trial by others. Good right? Problem is, competition is fierce and you will need to be as close as possible to your final client.Being everywhere can be a waste of […]
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