2022年に日本で最も人気のあるソーシャルメディア
Which one should you be using for your business? So, you finally decided to move on and conquer the Japanese market for your business? That’s great! Japanese consumers tend to have a high purchasing power and will pay the price if your product/service is good enough. Also to be known, if your product is successful in Japan, you will have a higher chance to be popular in other markets from East Asia as the country is seen as a trusted trial by others. Good right? Problem is, competition is fierce and you will need to be as close as possible to your final client.Being everywhere can be a waste of […]
マーケティングケーススタディ#5：楽天トラベル–ターゲット市場戦略
Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not have the same exact profile and you will probably need to know how to adapt your message to each audience. This is why we are talking about the Japanese monster company Rakuten but more specifically: Rakuten Travel. What is Rakuten Travel? Rakuten Travel is a subsidiary of Rakuten, one of the world’s largest internet service companies, and acts as Japan’s largest online […]
日本の消費者をターゲットにする際に留意すべき5つの重要な要素
Japanese consumers are special. The last few years have seen consumer trends change in Japan. People are not spending money the way they used, which is most obvious with the younger generations. And this piece of information is critical for any corporation that has any hopes of entering the Japanese market with success. More specifically, corporations have to take note of the generation gap that speaks directly to consumer spending. The truth is that Japanese customers have a deep appreciation for physical and established businesses. But it gets more complex the deeper you go, hence the reason for understanding these 5 important factors for better odds of success. 1. Adapt […]
日本のあなたのブランドに適したソーシャルメディアプラットフォーム
When you talk about Japanese social media, it can be hard to come with clear ideas on where to start.While social media can be hard to navigate no matter which country you are operating in, in Japan, it can be tremendously challenging to navigate the social media realm. On this article, I will explore for you the social media space, giving you the top tips you can use to succeed. It is well known that Japan has a huge proportion of aging citizens. This creates unique dynamics with regards to the usage and perforation of social media. In general, the Japanese population has been less interested in social media than […]
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