カテゴリー: 有料広告

What is Programmatic Display Advertising?

Introduction to Programmatic Display Advertising Programmatic Display Advertising represents a monumental shift in the way digital advertising space is bought and managed. Unlike traditional methods that require manual negotiations and pre-set prices, programmatic advertising utilizes algorithms and machines to purchase display ad space automatically. This technology-driven approach not only streamlines the ad-buying process but also allows for more precise targeting and real-time optimization. Understanding Programmatic Advertising Key Components Programmatic advertising is powered by several key technologies, including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Data Management Platforms (DMPs). DSPs allow advertisers to buy ad space, while SSPs enable publishers to sell available space. DMPs, on the other hand, store and […]

Why you should use Line Ads for your Business in Japan?

Japan has been a major player in the technology industry for many years, and it is home to a large number of active smartphone users. With the increasing number of smartphone users, it has become crucial for businesses to have a strong online presence in order to reach their target audience. Line is one of the most popular messaging apps in Japan, with over 80 million active users, making it an important platform for businesses looking to enter the Japanese market. Line Ads is a platform offered by Line that allows businesses to reach their target audience through sponsored ads within the app. In this article, we will explore why […]

TikTok for Business: Leverage the most trending platform in 2022

TikTok, have you heard of it? If it is not the case, where have you been these last few years? Some people like the platform, some others hate it but everyone agrees that the phenomenon is here and it might stay there for quite some time! TikTok: What is it? TikTok is a platform or social network for smartphones, both Android and iOS, to share short videos, ranging from 15 seconds to a maximum of 180 seconds. Users legally share videos of any kind with music, voices from movies or famous actors, and even their own voices. Other users can, if authorized, share your videos with a response called a […]

Line Advertising: Use the #1 social media to enter the Japanese market!

Have you heard about Line? You might miss an essential piece of your Japanese marketing strategy if you didn’t. TikTok, Twitter, and YouTube are increasing their reach with the Japanese audience but Line remains the most popular social media platform in Japan. Line? What is this? Do you know WhatsApp or WeChat? Well, Line is pretty much the same! (or at least some aspects of it) Line is well used in Japan as it is a reliable messaging app to chat and call with your friends and family but also because it possesses unique funny stickers, an integrated payment system, news, games, a social media interface, and more unique options. […]

ノースフェイスによるジオフェンスマーケティング：ケーススタディ#12

Geofencing marketing is quite a fancy name for this marketing strategy. For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company. They successfully increase the traffic to their local stores by using ads that will reach people near their stores. Let’s see how! What is the North Face? The North Face is an American outdoor recreation product company. The North Face produces clothing, footwear, and outdoor equipment. The company’s products are tents, backpacks, sleeping bags, Gore-Tex clothing, and a line of footwear. North Face’s history began when two hiking enthusiasts start a small mountaineering […]

オンライン広告の基本：Facebook広告チュートリアルパート2：ウェブサイトのトラフィックとコンバージョン

After a pretty long Facebook Ads tutorial Part 1 about setting up your Business Account, creating Page Likes & Post Engagement ads, we will focus now on Website Traffic & Conversion ads.Certainly, the most important type of ad is if you are expecting people to visit your business website and/or to do specific actions such as filling out a contact form, purchasing a product, or subscribing to your newsletter. The website Clicks ads are easy to set up, conversions require an additional setup: installing the Facebook Pixel code to your website. We will see the latter further on but for now, let’s start with Website Traffic. Facebook Ads Tutorial: Traffic […]

Google広告の最適化：入札、除外、フィルタ

We learned how to setup Google Ads previously, now it is time for you to understand how to do Google Ads optimization! Furthermore, if you don’t know what to choose, for your business, between Facebook Ads & Google Ads, we already talked about that here:Online Advertising: Facebook or Google Ads? All setup? Let’s get it started. Why And When To Optimize Your Google Ads Campaigns Optimizing your ad campaigns is mandatory to increase your results while keeping the same budget. In fact, for the same amount spent over a week, one campaign well optimized can have a higher number of Clicks, a higher Click-Through-Rate, and a higher Conversion Rate than […]

オンライン広告の基本：Facebook広告で広告を出す方法は？パート1：エンゲージメントとページのいいねを投稿する

Facebook Ads is all about being visual and creative! After rocking on Google Ads, it is time to talk about the other advertising giant: Facebook Ads! If you have no clue what is the difference between these two advertising channels or don’t know which one is the best for you, read this article: Online Advertising: Facebook or Google Ads? Facebook Ads allows you to focus on many objectives you may have for your business. Some of you will need to increase the visibility of their products, others will need to create engagement (social interactions like sharing or commenting) around your content, get more Page Likes, people to visit your website […]

オンライン広告の基本：Google広告で広告を出す方法は？

So, you decided that your business needed more traffic. SEO takes way too long and you want people interested in what you have to sell so you want to start with Google Ads. Indeed, compared to other Paid advertising channels like Facebook Ads, Google Ads is great to target what we call “warm traffic”, people searching for your or your type of business. ==> If you don’t understand the difference between “cold traffic” and “warm traffic”, I invite you to read our previous article: Online Advertising: Facebook or Google Ads? This might be a bit long so we will split this article into 3 sections: Keyword Research Search Ads Setup […]

オンライン広告：FacebookまたはGoogle広告？

Google or Facebook Ads? Which one to choose? If you are starting to promote your business online it might be hard to decide which platform is the best for your business.Obviously, there are more advertising platforms out there but we will focus, today, on the biggest ones.So, without waiting longer, here are the Pros and Cons of each platform! Ready, set, go! 1. Google Ads: the Search Engine Champion Let’s start with Google Ads (formerly Adwords), the oldest one but also, in my opinion, the easiest one. Why the easiest? Thanks for asking, simply because this ad platform focuses on keywords, or more simply said, on search terms, people are […]