デジタルマーケティングにおけるゲーミフィケーション：インタラクションと収益の増加に関するすべて
Creating a positive, and fun marketing experience is easier than you think Remember playing your favorite video game? Breaking through the boring daily routine with your favorite past-time. Feeling the dopamine rushing through your brain after winning. This is exactly how gamification works in digital marketing. It boosts user interactions by getting them excited about your campaigns and encouraging them to play. Websites with gamification experience a 29% increase in site actions. Let’s dig deeper into how you can use gamification for instant engagement and ROI. What is Gamification? Gamification is the use of adding gaming elements to your website, app, email, and social media campaigns. Gamification tactics encourage higher […]
次の価値がある2022年の10の最高のソーシャルメディアマーケティングトレンド
Your Growth-Hacking forecast ahead. Heads up, Social Media Marketing Managers. Want users to experience your brand in all its glory? Feel excited when a new launch comes up? Become a community of raving followers? The stars have aligned and here are your Best Social Media Marketing Trends for 2022. 1. Video content will be your ride or die Create evergreen video content. This right here, is the number one principle that will continue to rule social media in 2022. It is the most engaging and relevant form of content. The success of Youtube Shorts, Instagram Reels and continued engagement on stories is a testament that users prefer “snackable content”. With […]
日本の広告：トレンド分析
Dear reader, you came here to find more information about advertising in Japan, to check what is trending or not, or you got lost! Worry not, you came to the right place. The marketing scene in Japan is changing a lot and it is interesting to keep an eye on the upcoming trends.Fact is, just like in many other countries, the influence of the Internet on Japanese society is getting bigger in recent years. In 2019, the online advertising expenditures in Japan exceeded that of TV advertising for the first time. Let’s have a deeper look at what’s happening in Japan! Comparison of Online and TV advertising expenditures It makes […]
日本のEコマース：あなたのビジネスに最も売れているプラットフォーム
E-commerce in Japan is growing a lot in the last few years. If you are thinking about selling products in Japan using E-commerce (EC) platforms, it is a great time to enter the market. In 2019, the domestic sales in the Japanese B-to-C market increased by 7.65% (from 18.0 trillion yen/approx. 164 billion USD to 19.4 trillion yen/approx. 177 billion USD.) Due to the pandemic, the Japanese online shopping market is growing even faster. The survey shows that before March 2020, people who shopped online less than once every 2 months accounted for 27%; however, from April to July 2020, 26% used EC websites once a month. Popular products on […]
日本でのビジネス：どこから始めればよいですか？
So you decided you want to do business in Japan? Very well. You are certainly right to do so as: Japanese people have high purchasing power Japanese people focus on quality over price: they are not scared to pay a high price for something proven to be worth. What can be successful in Japan has a higher rate of success in other Asian countries Regardless of the status of your company (this will be the subject of another article), we will see some important steps to follow to succeed in your Japanese journey. Market Analysis The most important part before jumping in is to identify different things: Strength – Weakness […]
2022年に日本で最も人気のあるソーシャルメディア
Which one should you be using for your business? So, you finally decided to move on and conquer the Japanese market for your business? That’s great! Japanese consumers tend to have a high purchasing power and will pay the price if your product/service is good enough. Also to be known, if your product is successful in Japan, you will have a higher chance to be popular in other markets from East Asia as the country is seen as a trusted trial by others. Good right? Problem is, competition is fierce and you will need to be as close as possible to your final client.Being everywhere can be a waste of […]
カシオGショックX盆栽：ショートコマーシャル分析#1
Hello everyone! Today we start a new series: Short Commercial Analysis.We will be analyzing creative commercial, their message, and why they are brilliant. Today: Casio G-Shock x Bonsai! Commercial Analysis So, you are Casio and your G-Shock collection is already worldwide famous for its durability. Yet, your new G-Shock MR-G has an unlimited battery thanks to its integrated solar panel.How can you explain a concept without stating boring facts? Do a review video Stating the improvements Present a real-life situation through a visually-appealing commercial Obviously, Casio went for the last idea. In the commercial, you can see a bonsai growing for a period of 3 months with a G-shock stuck […]
YouTube対企業向けのブログ投稿
YouTube or blog posts. Which one should you focus on to grow traffic to your business? Let’s have a talk about the Pros and Cons of each mean! Creating content It might be obvious for some but more obscure for others: you need to create content. Ads are great to bring traffic to your website, yet, they are what they are, ads.By relying only on ads you might lose potential non-ad-friendly customers that would have been important to grow your activity.Furthermore, if your budget is tight, ads might not be a good solution as you will have to test several campaigns for weeks or months to get results and break-even…Creating […]
TikTokマーケティング–チャンネルを揺るがそう！ケーススタディ#11
“Ok boomer”. If you don’t know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted by TikTok. The fact is that if you read this article about Tiktok marketing, chances are that you are not from the audience range between 13-21 years old (based on our friend Google Analytics!). So very well then Krows Digital, what is TikTok? You may ask. TikTok is the trendiest platform for the youngest audience.It is quite similar to (rest in peace) Vine. People can share short videos, usually doing something funny or something impressive.The power of TikTok is how easy content can become […]
ペプシ物議を醸す広告–ケーススタディ#10
In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement… Yes, you can guess from the start it was probably not a great idea. The Commercial Posted on YouTube by Pepsi, the ad shows attractive young people holding milquetoast signs with nonspecific pleas like “Join the conversation.” The protesters smile, clap, laugh, hug, and high-five each other. In the ad’s climactic scene, a police officer accepts a can of Pepsi from Kendall Jenner, a white woman, setting off […]
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