You might think that offering a great product at a competitive price is all that it takes to be relevant and successful but there is a lot more to it. If you’re wondering, who decides what is important and what’s not, the short answer is Google. However, ultimately it’s you who decides when you follow the AdWords guidelines. It might be confusing right now but keep on reading to find out. There is a lot of competition for limited ad space on Google and Google uses a parameter known as AdWords Quality Score to measure the caliber of all the advertisements including yours. Quality Score is not a new thing […]