タグ: ブルーオーシャン戦略

マーケティングケーススタディ#4：任天堂とブルーオーシャン戦略

4th case study will be about the Blue Ocean Strategy done by Nintendo in 2006 to be the number 1 in the market. Beating Sony & Microsoft, in terms of sales, even though they were selling more powerful video game consoles than Nintendo. Let’s see how they managed that but first, some context! What Is Nintendo? Well, Nintendo is probably known by most of you for its iconic games like Super Mario Bros., The Legend of Zelda, Mario Kart or Metroid.For others, be aware that this Japanese company has been established in 1889 in Kyoto!任天堂 or Nin-Ten-Dô is commonly assumed to mean “leave luck to heaven” (not an official statement […]