タグ: 商標価値

ロレックスのブランドエクイティ–ケーススタディ#9

Do you know what is Brand Equity? This is definitely what every brand that wants to grow on top of any market needs to seek. In fact, brand equity is the combination of 5 components: Brand Awareness Brand Association Perceived Quality Brand Loyalty Proprietary Assets or Uniqueness So for this week’s marketing case study, we will talk about one brand with powerful brand equity, I named Rolex! What is Rolex? Rolex is a watch manufacturer founded by Hans Wilsdorf. Yep, not “Hans Rolex” as you could have imagined! Indeed, Wilsdorf registered the brand Rolex in 1908. He simply wanted a name that was easy to pronounce in any language. Also, […]