マーケティングケーススタディ#2:ダニエルウェリントンインフルエンサーマーケティング戦略

Another day, another marketing case study! Daniel Wellington, have you heard of them?If you are looking to increase visibility through social media, it might be interesting for you to get inspiration from what Daniel Wellington did years ago. This marketing case study is about Influencer Marketing, Instagram & the power of virality. (Also, here is a link to our first marketing case study on Tesla’s website) What is Daniel Wellington? In 2011, after graduating from a Swedish high school, Filip Tysander met Daniel Wellington, an Englishman on a backpacking trip to Australia.Something grabbed the attention of Tysander, something that will change his life: Wellington’s vintage Rolex. Unlike others, this one […]

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