タグ: Facebookの広告

オンライン広告の基本：Facebook広告チュートリアルパート2：ウェブサイトのトラフィックとコンバージョン

After a pretty long Facebook Ads tutorial Part 1 about setting up your Business Account, creating Page Likes & Post Engagement ads, we will focus now on Website Traffic & Conversion ads.Certainly, the most important type of ad is if you are expecting people to visit your business website and/or to do specific actions such as filling out a contact form, purchasing a product, or subscribing to your newsletter. The website Clicks ads are easy to set up, conversions require an additional setup: installing the Facebook Pixel code to your website. We will see the latter further on but for now, let’s start with Website Traffic. Facebook Ads Tutorial: Traffic […]

オンライン広告：FacebookまたはGoogle広告？

Google or Facebook Ads? Which one to choose? If you are starting to promote your business online it might be hard to decide which platform is the best for your business.Obviously, there are more advertising platforms out there but we will focus, today, on the biggest ones.So, without waiting longer, here are the Pros and Cons of each platform! Ready, set, go! 1. Google Ads: the Search Engine Champion Let’s start with Google Ads (formerly Adwords), the oldest one but also, in my opinion, the easiest one. Why the easiest? Thanks for asking, simply because this ad platform focuses on keywords, or more simply said, on search terms, people are […]