オンライン広告の基本：Facebook広告で広告を出す方法は？パート1：エンゲージメントとページのいいねを投稿する
Facebook Ads is all about being visual and creative! After rocking on Google Ads, it is time to talk about the other advertising giant: Facebook Ads! If you have no clue what is the difference between these two advertising channels or don’t know which one is the best for you, read this article: Online Advertising: Facebook or Google Ads? Facebook Ads allows you to focus on many objectives you may have for your business. Some of you will need to increase the visibility of their products, others will need to create engagement (social interactions like sharing or commenting) around your content, get more Page Likes, people to visit your website […]
オンライン広告：FacebookまたはGoogle広告？
Google or Facebook Ads? Which one to choose? If you are starting to promote your business online it might be hard to decide which platform is the best for your business.Obviously, there are more advertising platforms out there but we will focus, today, on the biggest ones.So, without waiting longer, here are the Pros and Cons of each platform! Ready, set, go! 1. Google Ads: the Search Engine Champion Let’s start with Google Ads (formerly Adwords), the oldest one but also, in my opinion, the easiest one. Why the easiest? Thanks for asking, simply because this ad platform focuses on keywords, or more simply said, on search terms, people are […]
2019年のFacebookマーケティング戦略を計画するのに役立つ4つのヒント
Learn how Facebook marketing has changed over the past few years and how your 2019 strategy will be affected by those changes. For Facebook, 2018 was truly a “banner” year, along with the brand using the platform for their marketing. The major algorithm change made by Facebook during early 2019, followed by more than 5,000 ad-targeting options being removed during the late summer, let a lot of brands struggling to achieve engagement and attention on the platform. Finally, in late 2018, news surfaced that some of Facebook’s video statistics had been inflated. For serious marketers the news was particularly disheartening since they rely on information from Facebook Insights to help […]
日本のあなたのブランドに適したソーシャルメディアプラットフォーム
When you talk about Japanese social media, it can be hard to come with clear ideas on where to start.While social media can be hard to navigate no matter which country you are operating in, in Japan, it can be tremendously challenging to navigate the social media realm. On this article, I will explore for you the social media space, giving you the top tips you can use to succeed. It is well known that Japan has a huge proportion of aging citizens. This creates unique dynamics with regards to the usage and perforation of social media. In general, the Japanese population has been less interested in social media than […]
2019年の4つのゲームを変えるソーシャルメディアマーケティングのトレンド
Social media marketing has come a long way in the last couple of years especially in 2018. And this is not about to stop in 2019 and might actually happen at a faster pace. In fact, according to a survey conducted by The Digital Information Worlds, 28% of respondents have either utilized social commerce or plan to do so in the next 12 months. This goes to show that social media will have a significant impact on businesses in 2019. That said, the goal of online businesses has always been to come up with new ways to engage the audience, generate quality leads and ultimately increase sales of products and […]
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