We learned how to setup Google Ads previously, now it is time for you to understand how to do Google Ads optimization! Furthermore, if you don’t know what to choose, for your business, between Facebook Ads & Google Ads, we already talked about that here:Online Advertising: Facebook or Google Ads? All setup? Let’s get it started. Why And When To Optimize Your Google Ads Campaigns Optimizing your ad campaigns is mandatory to increase your results while keeping the same budget. In fact, for the same amount spent over a week, one campaign well optimized can have a higher number of Clicks, a higher Click-Through-Rate, and a higher Conversion Rate than […]


Google or Facebook Ads? Which one to choose? If you are starting to promote your business online it might be hard to decide which platform is the best for your business.Obviously, there are more advertising platforms out there but we will focus, today, on the biggest ones.So, without waiting longer, here are the Pros and Cons of each platform! Ready, set, go! 1. Google Ads: the Search Engine Champion Let’s start with Google Ads (formerly Adwords), the oldest one but also, in my opinion, the easiest one. Why the easiest? Thanks for asking, simply because this ad platform focuses on keywords, or more simply said, on search terms, people are […]


You might think that offering a great product at a competitive price is all that it takes to be relevant and successful but there is a lot more to it. If you’re wondering, who decides what is important and what’s not, the short answer is Google. However, ultimately it’s you who decides when you follow the AdWords guidelines. It might be confusing right now but keep on reading to find out. There is a lot of competition for limited ad space on Google and Google uses a parameter known as AdWords Quality Score to measure the caliber of all the advertisements including yours. Quality Score is not a new thing […]