日本の消費者をターゲットにする際に留意すべき5つの重要な要素
Japanese consumers are special. The last few years have seen consumer trends change in Japan. People are not spending money the way they used, which is most obvious with the younger generations. And this piece of information is critical for any corporation that has any hopes of entering the Japanese market with success. More specifically, corporations have to take note of the generation gap that speaks directly to consumer spending. The truth is that Japanese customers have a deep appreciation for physical and established businesses. But it gets more complex the deeper you go, hence the reason for understanding these 5 important factors for better odds of success. 1. Adapt […]
プロのマーケティングコンサルタントを雇う3つの理由
Being able to successfully market your business in today’s highly competitive landscape is crucial. Without a clear ability to market your business to the right audience, you risk losing out on a lot of potential market share to your competition. One of the single best ways to ensure that you are able to effectively market your business is by hiring a professional marketing company to assist you. Hiring a professional marketing consultant is one of the best things that you can do for your business because it can enable you to maximize your chances of succeeding in a tough and growing competition. Along with this, it can help in other […]