タグ: 日本の消費者

日本の消費者をターゲットにする際に留意すべき5つの重要な要素

Japanese consumers are special. The last few years have seen consumer trends change in Japan. People are not spending money the way they used, which is most obvious with the younger generations. And this piece of information is critical for any corporation that has any hopes of entering the Japanese market with success. More specifically, corporations have to take note of the generation gap that speaks directly to consumer spending. The truth is that Japanese customers have a deep appreciation for physical and established businesses. But it gets more complex the deeper you go, hence the reason for understanding these 5 important factors for better odds of success. 1. Adapt […]