タグ: マーケティングジャパン

マーケティングケーススタディ#5：楽天トラベル–ターゲット市場戦略

Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not have the same exact profile and you will probably need to know how to adapt your message to each audience. This is why we are talking about the Japanese monster company Rakuten but more specifically: Rakuten Travel. What is Rakuten Travel? Rakuten Travel is a subsidiary of Rakuten, one of the world’s largest internet service companies, and acts as Japan’s largest online […]