マーケティングケーススタディ#5：楽天トラベル–ターゲット市場戦略
Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not have the same exact profile and you will probably need to know how to adapt your message to each audience. This is why we are talking about the Japanese monster company Rakuten but more specifically: Rakuten Travel. What is Rakuten Travel? Rakuten Travel is a subsidiary of Rakuten, one of the world’s largest internet service companies, and acts as Japan’s largest online […]
マーケティングケーススタディ#4：任天堂とブルーオーシャン戦略
4th case study will be about the Blue Ocean Strategy done by Nintendo in 2006 to be the number 1 in the market. Beating Sony & Microsoft, in terms of sales, even though they were selling more powerful video game consoles than Nintendo. Let’s see how they managed that but first, some context! What Is Nintendo? Well, Nintendo is probably known by most of you for its iconic games like Super Mario Bros., The Legend of Zelda, Mario Kart or Metroid.For others, be aware that this Japanese company has been established in 1889 in Kyoto!任天堂 or Nin-Ten-Dô is commonly assumed to mean “leave luck to heaven” (not an official statement […]
マーケティングのケーススタディ#3：RedBullはゲリラマーケティングを通じてあなたに「翼」を与えます
Let’s talk about Guerilla Marketing today and what better example can we find than the king of energy drinks: Red Bull! I’ll be surprised if you never heard of them, literally Red Bull is everywhere: Extreme sports events Concerts Races Competitions (they even created some) It is hard to not see them but have you ever wondered why a drink company focuses its marketing efforts on events more than on promoting its unique taste or the benefits (…) of the taurine, which is one of the main ingredients of this drink? Well, you will understand when we define the audience and the brand identity of Red Bull. What is Red […]
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