Have you considered creating a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked about previously.Think about it, you just created a new brand and right away, you have to face giants that have been in the market for way longer than you. So, how can you fight?Create a smaller market, your own kingdom, and be the king (or queen, no judgment here!) of it! The niche market strategy is a common strategy for many businesses, yet a great one used by many giants like Nike or Apple when they started.Today we are talking about Etsy, the story […]