タグ: 箱の外

バイラルマーケティング–オアシス＆ビーフルーツ戦略–マーケティングケーススタディ#6

Oh gosh, I hate these fruits… They are everywhere and I have seen them in commercials and on social networks since I was studying at university. Fruits? Indeed, today I’m talking about fruits but not any random fruits, Oasis Fruits!If these fruits are today’s marketing case study it is because, as much as I am tired of seeing them, they are the core of a powerful viral marketing strategy to increase Oasis’ brand awareness. What is Oasis? Oasis is a popular refreshing non-carbonated soft drink owned by Orangina Schweppes and distributed/manufactured by The Coca-Cola Company in some specific countries like England and Ireland. It is mostly a European-based drink. The […]