タグ: ペプシ戦略

ペプシ物議を醸す広告–ケーススタディ#10

In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement… Yes, you can guess from the start it was probably not a great idea. The Commercial Posted on YouTube by Pepsi, the ad shows attractive young people holding milquetoast signs with nonspecific pleas like “Join the conversation.” The protesters smile, clap, laugh, hug, and high-five each other. In the ad’s climactic scene, a police officer accepts a can of Pepsi from Kendall Jenner, a white woman, setting off […]