TikTok for Business: Leverage the most trending platform in 2022
TikTok, have you heard of it? If it is not the case, where have you been these last few years? Some people like the platform, some others hate it but everyone agrees that the phenomenon is here and it might stay there for quite some time! TikTok: What is it? TikTok is a platform or social network for smartphones, both Android and iOS, to share short videos, ranging from 15 seconds to a maximum of 180 seconds. Users legally share videos of any kind with music, voices from movies or famous actors, and even their own voices. Other users can, if authorized, share your videos with a response called a […]
Line Advertising: Use the #1 social media to enter the Japanese market!
Have you heard about Line? You might miss an essential piece of your Japanese marketing strategy if you didn’t. TikTok, Twitter, and YouTube are increasing their reach with the Japanese audience but Line remains the most popular social media platform in Japan. Line? What is this? Do you know WhatsApp or WeChat? Well, Line is pretty much the same! (or at least some aspects of it) Line is well used in Japan as it is a reliable messaging app to chat and call with your friends and family but also because it possesses unique funny stickers, an integrated payment system, news, games, a social media interface, and more unique options. […]
5 Marketing Trends that will define the market in 2022 and the near future
What are the major marketing trends to follow in 2022? Here are 5 trends you should keep an eye on. First marketing trend to follow in 2022: Super Followers Recently, the notion of “Super Followers” has appeared. Social media are now an integral part of a good marketing strategy. Moreover, Social Selling, selling via social networks, has experienced strong growth during the Covid-19 epidemic. In 2021, Twitter launched a new feature that allows some users to monetize their accounts. The feature named “Super Follow” allows users to pay for access to exclusive content. Twitter presents this new possibility as a way to allow the most engaged subscribers to help their […]
2022年の5つのデジタルマーケティングトレンド
Since 2020 and the Covid pandemic, the adoption of digital-related practices has accelerated dramatically. And 2021 has been a confirmation of that. Krows Digital will let you take a look at the key digital marketing trends that will mark 2022. 1. Short videos TikTok has disrupted social networks by removing statuses and tons of photos in favor of short videos. It didn’t take long for other platforms to follow this trend: Instagram launched Reels and Youtube launched “shorts”. Short videos influence the way we consume. They emphasize the need to create simple, specific messages and engaging content, prompting the audience to participate (learning a new dance, completing a challenge, taking […]
次の価値がある2022年の10の最高のソーシャルメディアマーケティングトレンド
Your Growth-Hacking forecast ahead. Heads up, Social Media Marketing Managers. Want users to experience your brand in all its glory? Feel excited when a new launch comes up? Become a community of raving followers? The stars have aligned and here are your Best Social Media Marketing Trends for 2022. 1. Video content will be your ride or die Create evergreen video content. This right here, is the number one principle that will continue to rule social media in 2022. It is the most engaging and relevant form of content. The success of Youtube Shorts, Instagram Reels and continued engagement on stories is a testament that users prefer “snackable content”. With […]
2022年に日本で最も人気のあるソーシャルメディア
Which one should you be using for your business? So, you finally decided to move on and conquer the Japanese market for your business? That’s great! Japanese consumers tend to have a high purchasing power and will pay the price if your product/service is good enough. Also to be known, if your product is successful in Japan, you will have a higher chance to be popular in other markets from East Asia as the country is seen as a trusted trial by others. Good right? Problem is, competition is fierce and you will need to be as close as possible to your final client.Being everywhere can be a waste of […]
2019年のFacebookマーケティング戦略を計画するのに役立つ4つのヒント
Learn how Facebook marketing has changed over the past few years and how your 2019 strategy will be affected by those changes. For Facebook, 2018 was truly a “banner” year, along with the brand using the platform for their marketing. The major algorithm change made by Facebook during early 2019, followed by more than 5,000 ad-targeting options being removed during the late summer, let a lot of brands struggling to achieve engagement and attention on the platform. Finally, in late 2018, news surfaced that some of Facebook’s video statistics had been inflated. For serious marketers the news was particularly disheartening since they rely on information from Facebook Insights to help […]
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