バイラルマーケティング–オアシス&ビーフルーツ戦略–マーケティングケーススタディ#6

Oh gosh, I hate these fruits… They are everywhere and I have seen them in commercials and on social networks since I was studying at university. Fruits? Indeed, today I’m talking about fruits but not any random fruits, Oasis Fruits!If these fruits are today’s marketing case study it is because, as much as I am tired of seeing them, they are the core of a powerful viral marketing strategy to increase Oasis’ brand awareness. What is Oasis? Oasis is a popular refreshing non-carbonated soft drink owned by Orangina Schweppes and distributed/manufactured by The Coca-Cola Company in some specific countries like England and Ireland. It is mostly a European-based drink. The […]

ビデオマーケティングの利点

Along with the entertainment aspect, an increasing number of marketers are focusing their efforts on video marketing strategies due to all of the benefits they provide. Think about this from your own perspective for just a second. To learn more about a new product would you rather watch a short video or read a long page that is full of text? Would you prefer to read about all of the different steps involved in a company’s sales process or have each step associated with a helpful visual aid by watching an animated video? If you are like 80 percent of people, you would prefer watching a video. The following are […]

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