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Japanese consumers are special. The last few years have seen consumer trends change in Japan. People are not spending money the way they used, which is most obvious with the…

Along with the entertainment aspect, an increasing number of marketers are focusing their efforts on video marketing strategies due to all of the benefits they provide. Think about this from…

You might think that offering a great product at a competitive price is all that it takes to be relevant and successful but there is a lot more to it.…

Over the past few years, the most significant change when it comes to using social media has been a massive increase in how many videos are shared and watched. Although…

As more people use ad blocking, the decline in traditional television viewership and increased media consumption fragmentation – especially among Gen Z and millennials – Twitch is fast becoming a…

Learn how Facebook marketing has changed over the past few years and how your 2019 strategy will be affected by those changes. For Facebook, 2018 was truly a “banner” year,…