Tsutaya Shibuya x The First Slam Dunk: A Marketing Analysis

Tsutaya is a prominent retail chain in Japan, known for its extensive collection of books, DVDs, music, and video games. However, Tsutaya is more than just a store; it’s a cultural hub. Particularly in locations like Shibuya, Tsutaya positions itself as a central part of the urban lifestyle, blending retail with culture and entertainment. The […]