Geofencing marketing, quite a fancy name for this marketing strategy. For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company. They successfully increase the traffic to their local stores by using ads that will
“Ok boomer”. If you don’t know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted of TikTok. Fact is that if you read this article about Tiktok marketing, chances are that you are not from the audience range between
In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement… Yes, you can guess from the start
Do you know what is Brand Equity? This is definitely what every brand who wants to grow on top of any market needs to seek for. In fact, brand equity is the combination of 5 components: Brand Awareness Brand Association Perceived Quality Brand Loyalty Proprietary Assets or Uniqueness So for
Have you considered to create a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked previously.Think about it, you just created a new brand and right away, you have to face giants that have been in the market
Dear Twitch streamers (and you too YouTube Live & Mixer streamers) we love you. You are the content creators of 2020s.As we actually receive more and more emails on how to grow on Twitch, we decided to write a guide! We will present you the best ways to grow organically
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