From Insight to Impact: How Data-Driven Digital Strategy
Boosted PCI Pharmaceuticals' Market Entry in Japan

Client: PCI Pharmaceuticals / Date: 2023 / Services: Search Engine Advertising (Google Ads)

About PCI Pharmaceuticals

PCI is a large, global CDMO, providing integrated end-to-end drug development, manufacturing and packaging solutions throughout the product lifecycle, including: drug development & manufacturing; advanced drug delivery; commercial packaging; and clinical trial services.

Services Provided

Market Research and Audience Analysis

Google Search and Display Ads Creation

Campaign Optimization and Management

Continuous Performance Analysis


  • To define and reach the appropriate audience for PCI’s products and services in Japan.
  • To generate high-quality leads through enhanced online visibility.
  • To optimize advertising spend and improve ROI from digital campaigns.


  • Achieved a 40% increase in qualified leads within the first quarter of the campaign.
  • Reduced cost-per-acquisition (CPA) by 30% through continuous optimization.
  • Gained significant brand recognition within the Japanese pharmaceutical industry.

key metrics

Key metrics measure the effectiveness and efficiency of their digital marketing efforts in Japan.

Qualified Leads
0 +
Higher Interaction rate
0 %
x 0

Krows Digital


  • Conducted comprehensive research to understand the Japanese pharmaceutical market, including regulations, industry trends, and competitor analysis.
  • Developed persona profiles for target audiences, focusing on key decision-makers within healthcare facilities and pharmaceutical companies.
  • Created culturally relevant and engaging ad content tailored to the Japanese audience, ensuring compliance with local regulations and industry standards.
  • Developed a mix of Google Search and Display ads to maximize visibility across different platforms and touchpoints.
  • Launched and continuously monitored ad campaigns, adjusting strategies based on real-time performance data.
  • Implemented A/B testing for various ad components to refine messaging and visual elements.
  • Utilized advanced analytics to track and analyze user behavior and campaign effectiveness.
  • Made data-driven decisions to optimize ad placements, bidding strategies, and audience targeting.
  • Provided regular, detailed reports to PCI to demonstrate campaign progress and areas for further improvement.

Through strategic planning and expert execution of Google Search and Display ads, Krows Digital helped PCI Pharmaceuticals successfully penetrate the Japanese market, resulting in increased brand visibility, lead generation, and overall business growth.

ready to take your business to the next level?

Get in touch today and receive a complimentary consultation.