YouTube Vs. Blog Posts for businesses
YouTube or blog posts. Which one should you focus on to grow traffic to your business? Let’s have a talk about the Pros and Cons of each mean! Creating content It might be obvious for some but more obscure for others: you need to create content. Ads are great to bring traffic to your website, […]
Geofencing Marketing by The North Face: Case Study #12
Geofencing marketing is quite a fancy name for this marketing strategy. For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company. They successfully increase the traffic to their local stores by using ads that will reach people near their […]
TikTok Marketing – Let’s Rock The Channel! Case Study #11
“Ok boomer”. If you don’t know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted by TikTok. The fact is that if you read this article about Tiktok marketing, chances are that you are not from the audience range between 13-21 years old (based […]
Pepsi Controversial Ad – Case Study #10
In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement… Yes, you can guess from the start it was probably not a […]
Rolex’s Brand Equity – Case Study #9
Do you know what is Brand Equity? This is definitely what every brand that wants to grow on top of any market needs to seek. In fact, brand equity is the combination of 5 components: Brand Awareness Brand Association Perceived Quality Brand Loyalty Proprietary Assets or Uniqueness So for this week’s marketing case study, we […]
Etsy: The Niche Market Strategy – Case Study #8
Have you considered creating a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked about previously.Think about it, you just created a new brand and right away, you have to face giants that have been in the market for way longer than you. […]
Twitch Growth… outside Twitch!
Dear Twitch streamers (and you too YouTube Live & Mixer streamers) we love you. You are the content creators of the 2020s.As we actually receive more and more emails on how to grow on Twitch, we decided to write a guide! We will present you the best ways to grow organically (meaning without using any […]
GoPro Marketing Strategy – Let Your Audience Expresses Itself! – Marketing Case Study #7
Hello marketing aficionados, I hope you are finding great ways to manage your time and invest in your business or yourself during these complicated times. Earlier, I was thinking about which brand I will be talking about today. Then, I was thinking about purchasing a GoPro Hero 7 to use for my live streaming sessions […]
Viral Marketing – Oasis & the Be Fruit Strategy – Marketing Case Study #6
Oh gosh, I hate these fruits… They are everywhere and I have seen them in commercials and on social networks since I was studying at university. Fruits? Indeed, today I’m talking about fruits but not any random fruits, Oasis Fruits!If these fruits are today’s marketing case study it is because, as much as I am […]
Marketing Case Study #5: Rakuten Travel – Target Market Strategy
Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not have the same exact profile and you […]