Advertising in Japan: Trend Analysis

Dear reader, you came here to find more information about advertising in Japan, to check what is trending or not, or you got lost! Worry not, you came to the right place. The marketing scene in Japan is changing a lot and it is interesting to keep an eye on the upcoming trends.Fact is, just […]

E-commerce in Japan: The best selling platforms for your business

E-commerce in Japan is growing a lot in the last few years. If you are thinking about selling products in Japan using E-commerce (EC) platforms, it is a great time to enter the market. In 2019, the domestic sales in the Japanese B-to-C market increased by 7.65% (from 18.0 trillion yen/approx. 164 billion USD to […]

Business in Japan: Where to start?

So you decided you want to do business in Japan? Very well. You are certainly right to do so as: Japanese people have high purchasing power Japanese people focus on quality over price: they are not scared to pay a high price for something proven to be worth. What can be successful in Japan has […]

Most popular social media in Japan in 2022

Which one should you be using for your business? So, you finally decided to move on and conquer the Japanese market for your business? That’s great! Japanese consumers tend to have a high purchasing power and will pay the price if your product/service is good enough. Also to be known, if your product is successful […]

Casio G-Shock X Bonsai: Short Commercial Analysis #1

Hello everyone! Today we start a new series: Short Commercial Analysis.We will be analyzing creative commercial, their message, and why they are brilliant. Today: Casio G-Shock x Bonsai! Commercial Analysis So, you are Casio and your G-Shock collection is already worldwide famous for its durability. Yet, your new G-Shock MR-G has an unlimited battery thanks […]

YouTube Vs. Blog Posts for businesses

YouTube or blog posts. Which one should you focus on to grow traffic to your business? Let’s have a talk about the Pros and Cons of each mean! Creating content It might be obvious for some but more obscure for others: you need to create content. Ads are great to bring traffic to your website, […]

TikTok Marketing – Let’s Rock The Channel! Case Study #11

“Ok boomer”. If you don’t know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted by TikTok. The fact is that if you read this article about Tiktok marketing, chances are that you are not from the audience range between 13-21 years old (based […]

Pepsi Controversial Ad – Case Study #10

In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement… Yes, you can guess from the start it was probably not a […]

Twitch Growth… outside Twitch!

Dear Twitch streamers (and you too YouTube Live & Mixer streamers) we love you. You are the content creators of the 2020s.As we actually receive more and more emails on how to grow on Twitch, we decided to write a guide! We will present you the best ways to grow organically (meaning without using any […]

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