Dear reader, you came here to find more information about advertising in Japan, to check what is trending or not, or you got lost! Worry not, you came to the right place. The marketing scene in Japan is changing a lot and it is interesting to keep an eye on Read more…
E-commerce in Japan is growing a lot in the last few years. If you are thinking about selling products in Japan using E-commerce (EC) platforms, it is a great time to enter the market. In 2019, the domestic sales in the Japanese B-to-C market increased by 7.65% (from 18.0 trillion Read more…
So you decided you want to do business in Japan? Very well.You are certainly right to do so as: Japanese people have high purchasing power Japanese people focus in quality over price: they are not scared to pay a high price for something proven to be worth. What can be Read more…
Which one should you be using for your business? So, you finally decided to move on and to conquer the Japanese market for your business? Conquer the Japanese Market! Get a series of FREE emails that will tell you everything you need to know to succeed in the Japanese market.No Read more…
Hello everyone! Today we start a new series: Short Commercial Analysis.We will be analyzing creative commercial, their message and why they are brilliant. Today: Casio G-Shock x Bonsai! Commercial Analysis So, you are Casio and your G-Shock collection is already worldwide famous for their durability. Yet, your new G-Shock MR-G Read more…
YouTube or blog posts. Which one should you focus on to grow traffic on your business? Let’s have a talk about the Pros and Cons of each mean! Creating content It might be obvious for some but more obscure for others: you need to create content. Ads are great to Read more…
“Ok boomer”. If you don’t know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted of TikTok. Fact is that if you read this article about Tiktok marketing, chances are that you are not from the audience range between Read more…
In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement… Yes, you can guess from the start Read more…
Dear Twitch streamers (and you too YouTube Live & Mixer streamers) we love you. You are the content creators of 2020s.As we actually receive more and more emails on how to grow on Twitch, we decided to write a guide! We will present you the best ways to grow organically Read more…
Hello marketing aficionados, I hope you are finding great ways to manage your time and invest on your business or yourself during these complicated times. Earlier, I was thinking about which brand I will be talking about today. Then, I was thinking about purchasing a GoPro Hero 7 to use Read more…
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