“Ok boomer”. If you don’t know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted of TikTok. Fact is that if you read this article about Tiktok marketing, chances are that you are not from the audience range between Read more…
In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement… Yes, you can guess from the start Read more…
Dear Twitch streamers (and you too YouTube Live & Mixer streamers) we love you. You are the content creators of 2020s.As we actually receive more and more emails on how to grow on Twitch, we decided to write a guide! We will present you the best ways to grow organically Read more…
Hello marketing aficionados, I hope you are finding great ways to manage your time and invest on your business or yourself during these complicated times. Earlier, I was thinking about which brand I will be talking about today. Then, I was thinking about purchasing a GoPro Hero 7 to use Read more…
Oh gosh I hate these fruits… They are everywhere and I have seen them around commercials and social networks since I was studying at university.Fruits? Indeed, today I’m talking about fruits but not any random fruits, Oasis Fruits!If these fruits are today’s marketing case study it is because, as much Read more…
Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not have the Read more…
Another day, another marketing case study! Daniel Wellington, have you heard of them?If you are looking to increase visibility through social media, it might be interested for you to get inspiration from what Daniel Wellington did years ago. This marketing case study is about Influencer Marketing, Instagram & the power Read more…
Facebook Ads? Google Ads? Which one to choose? If you are starting to promote your business online it might be hard to decide which platform is the best for your business.Obviously there are more advertising platforms out there but we will focus, today, on the biggest ones.So, without waiting longer, Read more…
Along with the entertainment aspect, an increasing number of marketers are focusing their efforts on video marketing strategies due to all of the benefits they provide. Think about this from your own perspective for just a second. To learn more about a new product would you rather watch a short Read more…
Learn how Facebook marketing has changed over the past few years and how your 2019 strategy will be affected by those changes. For Facebook, 2018 was truly a “banner” year, along with the brand using the platform for their marketing. The major algorithm change made by Facebook during early 2019, Read more…
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