Why you should use Line Ads for your Business in Japan?
Japan has been a major player in the technology industry for many years, and it is home to a large number of active smartphone users. With the increasing number of smartphone users, it has become crucial for businesses to have a strong online presence in order to reach their target audience. Line is one of the most popular messaging apps in Japan, with over 80 million active users, making it an important platform for businesses looking to enter the Japanese market. Line Ads is a platform offered by Line that allows businesses to reach their target audience through sponsored ads within the app. In this article, we will explore why […]
Enter the Japanese Market: the Basics
Entering the Japanese market can be a daunting task for any foreign company, especially when it comes to social media. Japan has a unique culture and social media landscape, and it’s important to understand these differences before diving in. One of the first things a foreign company should do is research the social media platforms that are most popular in Japan. While Facebook and Twitter are popular worldwide, they are not as widely used in Japan as platforms like LINE and Instagram. LINE is a messaging app that is extremely popular in Japan, and it’s a great way to connect with potential customers. Instagram is also gaining popularity in Japan, […]
Japanese Social Media Trends: An idea of what trends look like in Japan
Ah, Japan. Land of amazing food, anime, and some of the most bizarre social media trends the world has ever seen. If you’ve ever spent any time on Japanese social media, you know that it’s a wild ride of memes, trends, and ridiculous challenges that will leave you simultaneously amused and confused. So, without further ado, let’s dive into some of the most popular social media trends in Japan that have taken the internet by storm. First up, we have the “Bikkuri Donkey” challenge. This challenge involves taking a picture of yourself with a surprised expression, similar to the face of a donkey being surprised (hence the name “Bikkuri Donkey,” […]
TikTok for Business: Leverage the most trending platform in 2022
TikTok, have you heard of it? If it is not the case, where have you been these last few years? Some people like the platform, some others hate it but everyone agrees that the phenomenon is here and it might stay there for quite some time! TikTok: What is it? TikTok is a platform or social network for smartphones, both Android and iOS, to share short videos, ranging from 15 seconds to a maximum of 180 seconds. Users legally share videos of any kind with music, voices from movies or famous actors, and even their own voices. Other users can, if authorized, share your videos with a response called a […]
Line Advertising: Use the #1 social media to enter the Japanese market!
Have you heard about Line? You might miss an essential piece of your Japanese marketing strategy if you didn’t. TikTok, Twitter, and YouTube are increasing their reach with the Japanese audience but Line remains the most popular social media platform in Japan. Line? What is this? Do you know WhatsApp or WeChat? Well, Line is pretty much the same! (or at least some aspects of it) Line is well used in Japan as it is a reliable messaging app to chat and call with your friends and family but also because it possesses unique funny stickers, an integrated payment system, news, games, a social media interface, and more unique options. […]
5 Marketing Trends that will define the market in 2022 and the near future
What are the major marketing trends to follow in 2022? Here are 5 trends you should keep an eye on. First marketing trend to follow in 2022: Super Followers Recently, the notion of “Super Followers” has appeared. Social media are now an integral part of a good marketing strategy. Moreover, Social Selling, selling via social networks, has experienced strong growth during the Covid-19 epidemic. In 2021, Twitter launched a new feature that allows some users to monetize their accounts. The feature named “Super Follow” allows users to pay for access to exclusive content. Twitter presents this new possibility as a way to allow the most engaged subscribers to help their […]
The digital world is not a new concept, and if the fashion industry has been quick to take an interest in it, the presence of the sector’s players in the digital world has grown at a rapid pace in recent years. All in all, 2022 will have been the year of digital integration and activations in the metaverse. A new report from Fashionbi identifies the different ways brands are using this virtual space and the different strategies they are putting in place to continue to deliver new experiences to their customers. Through this report, Krows Digital has highlighted the most popular methods brands are adopting to enter the metaverse and […]
Since 2020 and the Covid pandemic, the adoption of digital-related practices has accelerated dramatically. And 2021 has been a confirmation of that. Krows Digital will let you take a look at the key digital marketing trends that will mark 2022. 1. Short videos TikTok has disrupted social networks by removing statuses and tons of photos in favor of short videos. It didn’t take long for other platforms to follow this trend: Instagram launched Reels and Youtube launched “shorts”. Short videos influence the way we consume. They emphasize the need to create simple, specific messages and engaging content, prompting the audience to participate (learning a new dance, completing a challenge, taking […]
Creating a positive, and fun marketing experience is easier than you think Remember playing your favorite video game? Breaking through the boring daily routine with your favorite past-time. Feeling the dopamine rushing through your brain after winning. This is exactly how gamification works in digital marketing. It boosts user interactions by getting them excited about your campaigns and encouraging them to play. Websites with gamification experience a 29% increase in site actions. Let’s dig deeper into how you can use gamification for instant engagement and ROI. What is Gamification? Gamification is the use of adding gaming elements to your website, app, email, and social media campaigns. Gamification tactics encourage higher […]
Your Growth-Hacking forecast ahead. Heads up, Social Media Marketing Managers. Want users to experience your brand in all its glory? Feel excited when a new launch comes up? Become a community of raving followers? The stars have aligned and here are your Best Social Media Marketing Trends for 2022. 1. Video content will be your ride or die Create evergreen video content. This right here, is the number one principle that will continue to rule social media in 2022. It is the most engaging and relevant form of content. The success of Youtube Shorts, Instagram Reels and continued engagement on stories is a testament that users prefer “snackable content”. With […]