Your Buyers Are Starting Their Search Somewhere Else: What the Social Search Shift Means for Your Marketing
For two decades, the customer journey had a reliable first step. Someone had a need, they went to Google, they typed a query. Marketing strategy was built on owning that moment. That first step is no longer reliable. A meaningful share of buyers now begin somewhere else entirely: a search inside TikTok, a question on […]
Online Advertising: Facebook or Google Ads?
Google or Facebook Ads? Which one to choose? If you are starting to promote your business online it might be hard to decide which platform is the best for your business.Obviously, there are more advertising platforms out there but we will focus, today, on the biggest ones.So, without waiting longer, here are the Pros and […]