In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement... Yes, you can guess from…
Do you know what is Brand Equity? This is definitely what every brand who wants to grow on top of any market needs to seek for. In fact, brand equity is the combination of 5 components: Brand AwarenessBrand AssociationPerceived QualityBrand LoyaltyProprietary Assets or Uniqueness So for this week's…
Have you considered to create a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked previously.Think about it, you just created a new brand and right away, you have to face giants that have been in…
Dear Twitch streamers (and you too YouTube Live & Mixer streamers) we love you. You are the content creators of 2020s.As we actually receive more and more emails on how to grow on Twitch, we decided to write a guide! We will present you the best ways to…
Hello marketing aficionados, I hope you are finding great ways to manage your time and invest on your business or yourself during these complicated times. Earlier, I was thinking about which brand I will be talking about today. Then, I was thinking about purchasing a GoPro Hero 7…
Oh gosh I hate these fruits... They are everywhere and I have seen them around commercials and social networks since I was studying at university.Fruits? Indeed, today I'm talking about fruits but not any random fruits, Oasis Fruits!If these fruits are today's marketing case study it is because,…
Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not…
4th case study and it will be about the Blue Ocean Strategy done by Nintendo in 2006 to be the number 1 in the market. Beating Sony & Microsoft, in terms of sales, even though they were selling more powerful video game consoles than Nintendo. Let's see how…
After a pretty long Facebook Ads tutorial Part 1 about setting up your Business Account, creating Page Likes & Post Engagement ads, we will focus now on Website Traffic & Conversion ads.Certainly the most important type of ad if you are expecting people to visit your business website…
Let's talk about Guerilla Marketing today and what better example can we find than the king of energy drink: Red Bull! I'll be surprised if you never heard of them, literally Red Bull is everywhere: Extreme sports eventsConcertsRacesCompetitions (they even created some) It is hard to not see…
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