E-commerce in Japan is growing a lot in the last few years. If you are thinking about selling products in Japan using E-commerce (EC) platforms, it is a great time to enter the market. In 2019, the domestic sales in the Japanese B-to-C market increased by 7.65% (from…
So you decided you want to do business in Japan? Very well. You are certainly right to do so as: Japanese people have high purchasing powerJapanese people focus on quality over price: they are not scared to pay a high price for something proven to be worth. What…
Which one should you be using for your business? So, you finally decided to move on and conquer the Japanese market for your business? That's great! Japanese consumers tend to have a high purchasing power and will pay the price if your product/service is good enough. Also to…
1 February 2021
Casio G-Shock X Bonsai: Short Commercial Analysis #1
Hello everyone! Today we start a new series: Short Commercial Analysis.We will be analyzing creative commercial, their message, and why they are brilliant. Today: Casio G-Shock x Bonsai! Commercial Analysis https://www.youtube.com/watch?v=ATkYLhCzOIc So, you are Casio and your G-Shock collection is already worldwide famous for its durability. Yet, your…
26 January 2021
YouTube Vs. Blog Posts for businesses
YouTube or blog posts. Which one should you focus on to grow traffic to your business? Let's have a talk about the Pros and Cons of each mean! Creating content It might be obvious for some but more obscure for others: you need to create content. Ads are…
3 August 2020
Geofencing Marketing by The North Face: Case Study #12
Geofencing marketing is quite a fancy name for this marketing strategy. For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company. They successfully increase the traffic to their local stores by using…
"Ok boomer". If you don't know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted by TikTok. The fact is that if you read this article about Tiktok marketing, chances are that you are not from the…
15 June 2020
Pepsi Controversial Ad – Case Study #10
In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement... Yes, you can guess from…
8 June 2020
Rolex’s Brand Equity – Case Study #9
Do you know what is Brand Equity? This is definitely what every brand that wants to grow on top of any market needs to seek. In fact, brand equity is the combination of 5 components: Brand AwarenessBrand AssociationPerceived QualityBrand LoyaltyProprietary Assets or Uniqueness So for this week's marketing…
1 June 2020
Etsy: The Niche Market Strategy – Case Study #8
Have you considered creating a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked about previously.Think about it, you just created a new brand and right away, you have to face giants that have been in…
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