Hello everyone! Today we start a new series: Short Commercial Analysis.We will be analyzing creative commercial, their message, and why they are brilliant. Today: Casio G-Shock x Bonsai! Commercial Analysis https://www.youtube.com/watch?v=ATkYLhCzOIc So, you are Casio and your G-Shock collection is already worldwide famous for its durability. Yet, your…

Do you know what is Brand Equity? This is definitely what every brand that wants to grow on top of any market needs to seek. In fact, brand equity is the combination of 5 components: Brand AwarenessBrand AssociationPerceived QualityBrand LoyaltyProprietary Assets or Uniqueness So for this week's marketing…

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