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Our latest marketing articles:
Japan Is Quietly Becoming a Higher-Price-Tolerance Market — And Most Foreign Brands Haven’t Noticed
For years, a lot of foreign brands approached Japan with the same mental shortcut: this is a careful market, a price-sensitive market, and a place
Google’s New Demand Gen Features in 2026: What Advertisers Should Actually Test Now
Google just made Demand Gen more serious for advertisers who care about creative scale, creator-led performance, and YouTube-driven demand. On March 26, Google announced its
AI Search in Japan in 2026: What Foreign Brands Need to Do Beyond SEO
Search in Japan is no longer just a ranking game. In March 2026, Hakuhodo DY ONE released its AI Search White Paper 2026, describing search
Dual Pricing in Japan in 2026: What Foreign Brands and Tourism Operators Need to Understand Now
Japan’s dual-pricing debate is no longer a niche story for travel media. In March 2026, the Japan Tourism Agency signaled that it will convene an
TikTok Shop Japan in 2026: How Foreign Brands Can Start Selling Early
TikTok Shop is no longer a future trend in Japan. It is already live, already scaling, and already proving that content can drive commerce fast. Here is what foreign brands need to know in 2026 if they want to enter early, build the right local setup, and avoid the most common mistakes.
Japan’s Inbound Tourism Rebound in 2026: What Foreign Brands Should Change in Their Marketing Right Now
Japan’s inbound tourism rebound is no longer a recovery story. It is a live growth opportunity. In February 2026, Japan welcomed 3.46 million inbound visitors,