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Top Trending Digital Marketing & Social Media Topics (Week of April 21, 2025)
TikTok Ban Saga and Sale Bids: The fate of TikTok in the U.S. continues to dominate headlines. With a government-imposed deadline (previously April 5) to
Coca-Cola’s “Share a Coke” Refresh: A Digital Experience Tailored for Gen Z
Coca-Cola’s iconic “Share a Coke” campaign has long been a staple in the beverage giant’s marketing playbook. In an era where digital experiences and personalization
Influencer Marketing Growth: How the Creator Economy is Powering a $33 Billion Boom
In the ever-evolving world of digital marketing, one trend stands out as a transformative force—influencer marketing. Once viewed as a niche strategy, influencer marketing has
Tariff Turbulence: How New U.S. Tariff Policies Are Shaping Influencer Campaign Strategies
In an era of dynamic global trade policies, brands are finding that traditional influencer marketing is no longer immune to external economic forces. New U.S.
Investing in Influence: How Platform Funding Is Powering the Creator Economy
In today’s digital-first world, influencer marketing has evolved from a niche strategy to a central component of brand advertising. This evolution is being fueled by
Marketing Case Study: The Rise of Nano and Micro-Influencers in Spain – Authenticity Over Aesthetics
In recent years, the landscape of influencer marketing has shifted dramatically. Once dominated by mega-celebrities and influencers with massive followings, the industry is now witnessing