Meta’s Introduction of Ads on Threads: A Global Shift in Social Media Advertising
In an era where digital advertising is evolving at breakneck speed, Meta Platforms has taken a decisive step forward with the introduction of advertisements on its microblogging app, Threads. Launched as a companion to Instagram, Threads has quickly established itself as a dynamic platform for real-time, text-based conversation enhanced with multimedia elements. Now, with the […]
Nike’s Cultural Comeback: Reclaiming the Spotlight with a Bold Statement on Women in Sports
In 2025, Nike made a triumphant return to the Super Bowl stage after a 27-year hiatus. The brand, known for its groundbreaking campaigns, chose this moment to make a powerful statement—one that goes beyond sports. Featuring some of the world’s most celebrated female athletes, the ad wasn’t just about shoes or apparel; it was about […]
Mobile-First in Japan in 2026: What Changed (AI Search, Speed Signals) + The Practical Playbook for Foreign Brands
If you’re marketing in Japan, “mobile-first” isn’t a trend—it’s the default. The difference in 2026 is that mobile discovery is being reshaped by AI-driven search experiences, and brands that treat mobile-first as “just responsive design” are losing conversion (and wasting spend). Here’s the baseline reality: Japan has more mobile connections than people (multiple SIMs/devices per […]
Why Foreign Companies Should Invest in the Japanese Market
The Japanese market offers unique opportunities for growth and stability, making it a prime destination for foreign companies looking to expand in Asia. As the world’s third-largest economy, Japan has a robust infrastructure, high purchasing power, and is known for setting high standards in quality and service. Let’s explore why foreign companies should consider investing […]
The Rise of Sony: From a Humble Start to a Global Giant
Sony, one of the world’s most iconic technology and entertainment companies, is known for its innovations in consumer electronics, music, gaming, and more. Its journey from a small post-war startup in Tokyo to a global powerhouse is nothing short of remarkable. In this article, we’ll explore how Sony started, the goals it set, the struggles […]
TikTok Marketing in Japan (2026): Why It’s Now a Full-Funnel Platform
TikTok used to be the “awareness app” in Japan — a place where trends were born, but conversions happened elsewhere. In 2026, that story is outdated. Today, TikTok in Japan is increasingly full-funnel: discovery → consideration → conversion → (now) in-app purchase. The biggest reason is simple: commerce is moving inside the feed — and […]
Tesla’s Marketing Playbook: Driving Success Without Paid Ads
Tesla’s marketing strategy is unconventional and stands out due to its minimal use of traditional advertising. Instead, the company focuses on building its brand through direct sales, word-of-mouth marketing, and Elon Musk’s social media presence. Tesla leverages online sales, customer advocacy through its referral program, and viral product launches to create buzz without a big […]
Metal Gear Solid x Calorie Mate: A Creative Marketing Power Play
Collaborations between big franchises and real-world brands can sometimes feel like blatant advertising, but the partnership between Metal Gear Solid (MGS) and Calorie Mate stands out as a clever and seamless integration. By leveraging both storytelling and audience overlap, this partnership is a perfect example of how two iconic Japanese brands can come together to […]
Gentle Monster and Tekken: A Marketing Powerhouse Collaboration
The collaboration between Gentle Monster, a luxury eyewear brand, and Tekken 8, a popular gaming franchise, is a perfect example of cross-industry marketing. This union of fashion and gaming offers numerous benefits for both brands. Let’s explore the origins of both brands, the marketing benefits of this collaboration, and how small businesses can draw inspiration […]
Onitsuka Tiger & ASICS: From Local Footwear to Global Icons – A Marketing Lesson
When you think of athletic footwear and global style, it’s hard not to think of Onitsuka Tiger and ASICS. These brands have made their mark not only in Japan but also around the world, standing out as much for their legacy of performance as for their eye-catching designs. What’s especially inspiring is how these companies, […]