Category: Business

Understanding Japanese Consumers: A Comprehensive Guide to Marketing in Japan

Japan is known for its unique culture and rich history, but it is also one of the most lucrative markets in the world. As a result, many businesses are eager to tap into the Japanese market and reach out to Japanese consumers. However, it is not as simple as just translating your marketing materials and […]

Why Japan is a Lucrative Market for Business Expansion

Japan is one of the largest economies in the world and a hub for innovation, making it a prime destination for businesses looking to expand globally. With a highly educated population, a thriving economy, and a rich cultural heritage, Japan offers numerous opportunities for businesses across a range of industries. Japan’s Strong Economy Japan has […]

Why you should use Line Ads for your Business in Japan?

Japan has been a major player in the technology industry for many years, and it is home to a large number of active smartphone users. With the increasing number of smartphone users, it has become crucial for businesses to have a strong online presence in order to reach their target audience. Line is one of […]

Line Advertising: Use the #1 social media to enter the Japanese market!

Have you heard about Line? You might miss an essential piece of your Japanese marketing strategy if you didn’t. TikTok, Twitter, and YouTube are increasing their reach with the Japanese audience but Line remains the most popular social media platform in Japan. Line? What is this? Do you know WhatsApp or WeChat? Well, Line is […]

5 Marketing Trends that will define the market in 2022 and the near future

What are the major marketing trends to follow in 2022? Here are 5 trends you should keep an eye on. First marketing trend to follow in 2022: Super Followers Recently, the notion of “Super Followers” has appeared. Social media are now an integral part of a good marketing strategy. Moreover, Social Selling, selling via social […]