The Rise of Mobile-First Strategies in Japan
In recent years, Japan has witnessed a rapid shift in how its population interacts with the digital world. With over 93% of its citizens using smartphones, businesses are increasingly adopting mobile-first strategies to stay competitive and meet evolving consumer expectations. As mobile devices become the primary touchpoint for online activity, the importance of optimizing websites […]
Why Foreign Companies Should Invest in the Japanese Market
The Japanese market offers unique opportunities for growth and stability, making it a prime destination for foreign companies looking to expand in Asia. As the world’s third-largest economy, Japan has a robust infrastructure, high purchasing power, and is known for setting high standards in quality and service. Let’s explore why foreign companies should consider investing […]
TikTok in Japan: A Rising Social Media Powerhouse
TikTok has become one of the most important platforms for social media and influencer marketing in Japan, with a unique blend of short, engaging videos that appeal to a diverse audience, particularly among younger generations. From food creators to comedians and dancers, TikTok has helped Japanese influencers break international barriers and reach a global audience. […]
Metal Gear Solid x Calorie Mate: A Creative Marketing Power Play
Collaborations between big franchises and real-world brands can sometimes feel like blatant advertising, but the partnership between Metal Gear Solid (MGS) and Calorie Mate stands out as a clever and seamless integration. By leveraging both storytelling and audience overlap, this partnership is a perfect example of how two iconic Japanese brands can come together to […]
Onitsuka Tiger & ASICS: From Local Footwear to Global Icons – A Marketing Lesson
When you think of athletic footwear and global style, it’s hard not to think of Onitsuka Tiger and ASICS. These brands have made their mark not only in Japan but also around the world, standing out as much for their legacy of performance as for their eye-catching designs. What’s especially inspiring is how these companies, […]
Tsutaya Shibuya x The First Slam Dunk: A Marketing Analysis
Tsutaya is a prominent retail chain in Japan, known for its extensive collection of books, DVDs, music, and video games. However, Tsutaya is more than just a store; it’s a cultural hub. Particularly in locations like Shibuya, Tsutaya positions itself as a central part of the urban lifestyle, blending retail with culture and entertainment. The […]
A Comprehensive Guide to Paid Advertising in Japan
Introduction to the Japanese Paid Advertising Market As you can imagine, Paid Advertising in Japan is not the same as in other countries. Japan is a blend of traditional and modern marketing practices. For foreign companies who want to enter in this market, understanding its subtle nuances is crucial. In fact, Japan has a complex […]
Social Media Marketing in Japan: Where Should You Start
Japan, the country of the rising sun, is an amazing place to start promoting your products or services. In fact, if you can be successful in the Japanese market, chances are that you will also be successful in other countries of Asia Pacific as they all look at Japan in high regard. As you may […]
Mastering Programmatic Advertising: Lessons from Toyota’s Success and How Your Business Can Benefit
In the fast-paced world of digital marketing, programmatic advertising has emerged as a game-changer, providing brands with the tools to deliver highly targeted and efficient campaigns. One of the standout examples of successful programmatic advertising in Japan is Toyota, a global automotive leader renowned for its innovative marketing strategies. This article delves into how Toyota […]
Yohji Yamamoto: From Humble Beginnings to International Success – Lessons for SMEs
Yohji Yamamoto is a name synonymous with avant-garde fashion and innovative design. His journey from humble beginnings to international success offers invaluable lessons for small and medium enterprises (SMEs) looking to make their mark in the business world. This article delves into Yamamoto’s origins, his rise to fame, and the key takeaways for SMEs aiming […]