"Ok boomer". If you don't know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted by TikTok. The fact is that if you read this article about Tiktok marketing, chances are that you are not from the…
15 June 2020
Pepsi Controversial Ad – Case Study #10
In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement... Yes, you can guess from…
8 June 2020
Rolex’s Brand Equity – Case Study #9
Do you know what is Brand Equity? This is definitely what every brand that wants to grow on top of any market needs to seek. In fact, brand equity is the combination of 5 components: Brand AwarenessBrand AssociationPerceived QualityBrand LoyaltyProprietary Assets or Uniqueness So for this week's marketing…
1 June 2020
Etsy: The Niche Market Strategy – Case Study #8
Have you considered creating a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked about previously.Think about it, you just created a new brand and right away, you have to face giants that have been in…
19 May 2020
GoPro Marketing Strategy – Let Your Audience Expresses Itself! – Marketing Case Study #7
Hello marketing aficionados, I hope you are finding great ways to manage your time and invest in your business or yourself during these complicated times. Earlier, I was thinking about which brand I will be talking about today. Then, I was thinking about purchasing a GoPro Hero 7…
Oh gosh, I hate these fruits... They are everywhere and I have seen them in commercials and on social networks since I was studying at university. Fruits? Indeed, today I'm talking about fruits but not any random fruits, Oasis Fruits!If these fruits are today's marketing case study it…
Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not…
4th case study will be about the Blue Ocean Strategy done by Nintendo in 2006 to be the number 1 in the market. Beating Sony & Microsoft, in terms of sales, even though they were selling more powerful video game consoles than Nintendo. Let's see how they managed…
Let's talk about Guerilla Marketing today and what better example can we find than the king of energy drinks: Red Bull! I'll be surprised if you never heard of them, literally Red Bull is everywhere: Extreme sports eventsConcertsRacesCompetitions (they even created some) It is hard to not see…
Another day, another marketing case study! Daniel Wellington, have you heard of them?If you are looking to increase visibility through social media, it might be interesting for you to get inspiration from what Daniel Wellington did years ago. This marketing case study is about Influencer Marketing, Instagram &…
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