Yohji Yamamoto: From Humble Beginnings to International Success – Lessons for SMEs
Yohji Yamamoto is a name synonymous with avant-garde fashion and innovative design. His journey from humble beginnings to international success offers invaluable lessons for small and medium enterprises (SMEs) looking to make their mark in the business world. This article delves into Yamamoto’s origins, his rise to fame, and the key takeaways for SMEs aiming […]
How Moncler’s Strategic Reinvention Can Inspire Your SME’s Success
Unlocking the Secrets of Moncler’s Transformation: Lessons for Small and Medium Enterprises In today’s competitive market, small and medium enterprises (SMEs) must constantly innovate and adapt to stay relevant. The remarkable transformation of Moncler, a brand synonymous with luxury outerwear, offers invaluable lessons for SMEs looking to elevate their strategies and achieve sustained growth. From […]
Nike’s “Just Do It” Campaign: A Masterclass in Marketing Excellence
When it comes to iconic marketing campaigns, few have left as profound an impact as Nike’s “Just Do It.” Launched in 1988, this campaign transcended typical advertising strategies, becoming a cultural touchstone and solidifying Nike’s position as a global leader in the sportswear industry. At Krows Digital, we believe in dissecting and learning from the […]
Asics’ Rebranding: Connecting and Inspiring Through Stories
In the ever-evolving landscape of the athletic wear industry, rebranding has become a crucial strategy for companies to stay relevant and competitive. Asics, a prominent player in this market, has embarked on a comprehensive rebranding journey. This article delves into Asics’ rebranding strategy, exploring the motivations behind it, the key elements involved, and the anticipated […]
MUJI Global Brand Strategy: Mastering Minimalism in Global Retail
MUJI, short for ‘Mujirushi Ryohin’ meaning ‘no-brand quality goods’, represents a paradigm shift in branding that emphasizes minimalism and intrinsic value over flashy logos and aggressive marketing. This article explores how MUJI’s philosophy of simplicity, quality, and sustainability has redefined global branding and influenced consumer behavior worldwide. Core Principles of MUJI’s Identity Simplicity At the […]
TikTok Marketing – Let’s Rock The Channel! Case Study #11
“Ok boomer”. If you don’t know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted by TikTok. The fact is that if you read this article about Tiktok marketing, chances are that you are not from the audience range between 13-21 years old (based […]
Pepsi Controversial Ad – Case Study #10
In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement… Yes, you can guess from the start it was probably not a […]
Rolex’s Brand Equity – Case Study #9
Do you know what is Brand Equity? This is definitely what every brand that wants to grow on top of any market needs to seek. In fact, brand equity is the combination of 5 components: So for this week’s marketing case study, we will talk about one brand with powerful brand equity, I named Rolex! […]
Etsy: The Niche Market Strategy – Case Study #8
Have you considered creating a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked about previously.Think about it, you just created a new brand and right away, you have to face giants that have been in the market for way longer than you. […]
GoPro Marketing Strategy – Let Your Audience Expresses Itself! – Marketing Case Study #7
Hello marketing aficionados, I hope you are finding great ways to manage your time and invest in your business or yourself during these complicated times. Earlier, I was thinking about which brand I will be talking about today. Then, I was thinking about purchasing a GoPro Hero 7 to use for my live streaming sessions […]