Geofencing marketing, quite a fancy name for this marketing strategy. For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company. They successfully increase the Read more…
“Ok boomer”. If you don’t know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted of TikTok. Fact is that if you read this article about Tiktok marketing, chances Read more…
In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Read more…
Do you know what is Brand Equity? This is definitely what every brand who wants to grow on top of any market needs to seek for. In fact, brand equity is the combination of 5 components: Brand Awareness Brand Association Read more…
Have you considered to create a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked previously.Think about it, you just created a new brand and right away, you Read more…
Dear Twitch streamers (and you too YouTube Live & Mixer streamers) we love you. You are the content creators of 2020s.As we actually receive more and more emails on how to grow on Twitch, we decided to write a guide! Read more…
Hello marketing aficionados, I hope you are finding great ways to manage your time and invest on your business or yourself during these complicated times. Earlier, I was thinking about which brand I will be talking about today. Then, I Read more…
Oh gosh I hate these fruits… They are everywhere and I have seen them around commercials and social networks since I was studying at university.Fruits? Indeed, today I’m talking about fruits but not any random fruits, Oasis Fruits!If these fruits Read more…
Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience Read more…
4th case study and it will be about the Blue Ocean Strategy done by Nintendo in 2006 to be the number 1 in the market. Beating Sony & Microsoft, in terms of sales, even though they were selling more powerful Read more…
日本語 
English 
Français