So you decided you want to do business in Japan? Very well.You are certainly right to do so as: Japanese people have high purchasing power Japanese people focus in quality over price: they are not scared to pay a high Read more…
Which one should you be using for your business? So, you finally decided to move on and to conquer the Japanese market for your business? Conquer the Japanese Market! Get a series of FREE emails that will tell you everything Read more…
If you are interested in promoting your business in 2021, you might know (we hope!) that data driven campaigns are more powerful than traditional advertising where guessing and approximations are kings. Remember that what makes Digital Advertising so amazing in Read more…
Hello everyone! Today we start a new series: Short Commercial Analysis.We will be analyzing creative commercial, their message and why they are brilliant. Today: Casio G-Shock x Bonsai! Commercial Analysis So, you are Casio and your G-Shock collection is already Read more…
YouTube or blog posts. Which one should you focus on to grow traffic on your business? Let’s have a talk about the Pros and Cons of each mean! Creating content It might be obvious for some but more obscure for Read more…
Geofencing marketing, quite a fancy name for this marketing strategy. For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company. They successfully increase the Read more…
“Ok boomer”. If you don’t know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted of TikTok. Fact is that if you read this article about Tiktok marketing, chances Read more…
In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Read more…
Do you know what is Brand Equity? This is definitely what every brand who wants to grow on top of any market needs to seek for. In fact, brand equity is the combination of 5 components: Brand Awareness Brand Association Read more…
Have you considered to create a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked previously.Think about it, you just created a new brand and right away, you Read more…
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