April 2020 - Krows Digital

30 April 2020

Online Advertising basics: Facebook Ads Tutorial Part 2: Website Traffic & Conversions

By Krows Team
/ Paid Advertising
/Tags: facebook ads, paid advertising, ppc campaign, tutorial

After a pretty long Facebook Ads tutorial Part 1 about setting up your Business Account, creating Page Likes & Post Engagement ads, we will focus now on Website Traffic & Conversion ads.Certainly the most important type of ad if you are expecting people to visit your business website…

25 April 2020

Marketing Case Study #3: Red Bull Gives You “Wings” Through Guerilla Marketing

By Krows Team
/ Marketing Case Study
/Tags: guerilla marketing, marketing strategy

Let's talk about Guerilla Marketing today and what better example can we find than the king of energy drink: Red Bull! I'll be surprised if you never heard of them, literally Red Bull is everywhere: Extreme sports eventsConcertsRacesCompetitions (they even created some) It is hard to not see…

21 April 2020

Marketing Case Study #2: Daniel Wellington Social Media Strategy

By Krows Team
/ Marketing Case Study, Social Media Marketing
/Tags: daniel wellington, influencer marketing, marketing case study

Another day, another marketing case study! Daniel Wellington, have you heard of them?If you are looking to increase visibility through social media, it might be interested for you to get inspiration from what Daniel Wellington did years ago. This marketing case study is about Influencer Marketing, Instagram &…

20 April 2020

Marketing Case Study #1: Tesla’s Website

By Krows Team
/ Marketing Case Study
/Tags: case study, insights, marketing, tesla

Let us present you a new series of short articles: Krows Digital Marketing Case study! In this series we will present you a business, their target audience and competition, but also what make them so special or efficient.We hope it can provide you some insights for your own…

19 April 2020

Google Ads Optimization: Bidding, Exclusions & Filters

By Krows Team
/ Paid Advertising
/Tags: adwords, google ads, ppc, ppc marketing

We learned how to setup Google Ads previously, now it is time to for you to understand how to do Google Ads optimization! Furthermore, if you don't know what to choose, for your business, between Facebook Ads & Google Ads, we already talked about that here:Online Advertising: Facebook…

16 April 2020

Online Advertising basics: How to advertise on Facebook Ads? Part 1: Post Engagements & Page Likes

By Krows Team
/ Paid Advertising
/Tags: ads, facebook, pay per click, ppc

Facebook Ads is all about being visual and creative! After rocking on Google Ads, it is time to talk about the other advertising giant: Facebook Ads! If you have no clue what is the difference between these two advertising channels or don't know which one is the best…

3 April 2020

Online Advertising basics: How to advertise on Google Ads?

By Krows Team
/ Paid Advertising
/Tags: how does google ads works, how to advertise on google, how to use google ads

So, you decided that your business needed more traffic. SEO takes way too long and you want people interested in what you have to sell so you want to start with Google Ads. Indeed, compared to other Paid advertising channel like Facebook Ads, Google Ads is great to…

Month: April 2020