Why Foreign Companies Should Invest in the Japanese Market
The Japanese market offers unique opportunities for growth and stability, making it a prime destination for foreign companies looking to expand in Asia. As the world’s third-largest economy, Japan has a robust infrastructure, high purchasing power, and is known for setting high standards in quality and service. Let’s explore why foreign companies should consider investing […]
The Rise of Sony: From a Humble Start to a Global Giant
Sony, one of the world’s most iconic technology and entertainment companies, is known for its innovations in consumer electronics, music, gaming, and more. Its journey from a small post-war startup in Tokyo to a global powerhouse is nothing short of remarkable. In this article, we’ll explore how Sony started, the goals it set, the struggles […]
TikTok in Japan: A Rising Social Media Powerhouse
TikTok has become one of the most important platforms for social media and influencer marketing in Japan, with a unique blend of short, engaging videos that appeal to a diverse audience, particularly among younger generations. From food creators to comedians and dancers, TikTok has helped Japanese influencers break international barriers and reach a global audience. […]
Tesla’s Marketing Playbook: Driving Success Without Paid Ads
Tesla’s marketing strategy is unconventional and stands out due to its minimal use of traditional advertising. Instead, the company focuses on building its brand through direct sales, word-of-mouth marketing, and Elon Musk’s social media presence. Tesla leverages online sales, customer advocacy through its referral program, and viral product launches to create buzz without a big […]
Metal Gear Solid x Calorie Mate: A Creative Marketing Power Play
Collaborations between big franchises and real-world brands can sometimes feel like blatant advertising, but the partnership between Metal Gear Solid (MGS) and Calorie Mate stands out as a clever and seamless integration. By leveraging both storytelling and audience overlap, this partnership is a perfect example of how two iconic Japanese brands can come together to […]
Gentle Monster and Tekken: A Marketing Powerhouse Collaboration
The collaboration between Gentle Monster, a luxury eyewear brand, and Tekken 8, a popular gaming franchise, is a perfect example of cross-industry marketing. This union of fashion and gaming offers numerous benefits for both brands. Let’s explore the origins of both brands, the marketing benefits of this collaboration, and how small businesses can draw inspiration […]
Onitsuka Tiger & ASICS: From Local Footwear to Global Icons – A Marketing Lesson
When you think of athletic footwear and global style, it’s hard not to think of Onitsuka Tiger and ASICS. These brands have made their mark not only in Japan but also around the world, standing out as much for their legacy of performance as for their eye-catching designs. What’s especially inspiring is how these companies, […]
Tsutaya Shibuya x The First Slam Dunk: A Marketing Analysis
Tsutaya is a prominent retail chain in Japan, known for its extensive collection of books, DVDs, music, and video games. However, Tsutaya is more than just a store; it’s a cultural hub. Particularly in locations like Shibuya, Tsutaya positions itself as a central part of the urban lifestyle, blending retail with culture and entertainment. The […]
A Comprehensive Guide to Paid Advertising in Japan
Introduction to the Japanese Paid Advertising Market As you can imagine, Paid Advertising in Japan is not the same as in other countries. Japan is a blend of traditional and modern marketing practices. For foreign companies who want to enter in this market, understanding its subtle nuances is crucial. In fact, Japan has a complex […]
Social Media Marketing in Japan: Where Should You Start
Japan, the country of the rising sun, is an amazing place to start promoting your products or services. In fact, if you can be successful in the Japanese market, chances are that you will also be successful in other countries of Asia Pacific as they all look at Japan in high regard. As you may […]