Investing in Influence: How Platform Funding Is Powering the Creator Economy
In today’s digital-first world, influencer marketing has evolved from a niche strategy to a central component of brand advertising. This evolution is being fueled by significant investments in influencer-tech startups, which are enhancing how brands connect with audiences. A prime example is ShopMy, an innovative influencer platform that recently raised $77.5 million in Series B […]
Marketing Case Study: The Rise of Nano and Micro-Influencers in Spain – Authenticity Over Aesthetics
In recent years, the landscape of influencer marketing has shifted dramatically. Once dominated by mega-celebrities and influencers with massive followings, the industry is now witnessing the ascent of nano and micro-influencers—smaller content creators whose authentic, relatable content resonates deeply with audiences. In Spain, this shift is particularly evident. According to a recent report, traditional stars […]
Nike’s Cultural Comeback: Reclaiming the Spotlight with a Bold Statement on Women in Sports
In 2025, Nike made a triumphant return to the Super Bowl stage after a 27-year hiatus. The brand, known for its groundbreaking campaigns, chose this moment to make a powerful statement—one that goes beyond sports. Featuring some of the world’s most celebrated female athletes, the ad wasn’t just about shoes or apparel; it was about […]
Why Foreign Companies Should Invest in the Japanese Market
The Japanese market offers unique opportunities for growth and stability, making it a prime destination for foreign companies looking to expand in Asia. As the world’s third-largest economy, Japan has a robust infrastructure, high purchasing power, and is known for setting high standards in quality and service. Let’s explore why foreign companies should consider investing […]
Onitsuka Tiger & ASICS: From Local Footwear to Global Icons – A Marketing Lesson
When you think of athletic footwear and global style, it’s hard not to think of Onitsuka Tiger and ASICS. These brands have made their mark not only in Japan but also around the world, standing out as much for their legacy of performance as for their eye-catching designs. What’s especially inspiring is how these companies, […]
A Comprehensive Guide to Paid Advertising in Japan
Introduction to the Japanese Paid Advertising Market As you can imagine, Paid Advertising in Japan is not the same as in other countries. Japan is a blend of traditional and modern marketing practices. For foreign companies who want to enter in this market, understanding its subtle nuances is crucial. In fact, Japan has a complex […]
Rakuten: From Humble Beginnings to Global Success
Starting a business from scratch and growing it into a global powerhouse is a dream for many entrepreneurs. The story of Rakuten, one of Japan’s most successful e-commerce and internet services companies, offers invaluable insights for small and medium enterprises (SMEs) looking to carve their own paths. Founded in 1997 by Hiroshi Mikitani, Rakuten has […]
Mastering Programmatic Advertising: Lessons from Toyota’s Success and How Your Business Can Benefit
In the fast-paced world of digital marketing, programmatic advertising has emerged as a game-changer, providing brands with the tools to deliver highly targeted and efficient campaigns. One of the standout examples of successful programmatic advertising in Japan is Toyota, a global automotive leader renowned for its innovative marketing strategies. This article delves into how Toyota […]
Yohji Yamamoto: From Humble Beginnings to International Success – Lessons for SMEs
Yohji Yamamoto is a name synonymous with avant-garde fashion and innovative design. His journey from humble beginnings to international success offers invaluable lessons for small and medium enterprises (SMEs) looking to make their mark in the business world. This article delves into Yamamoto’s origins, his rise to fame, and the key takeaways for SMEs aiming […]
How Moncler’s Strategic Reinvention Can Inspire Your SME’s Success
Unlocking the Secrets of Moncler’s Transformation: Lessons for Small and Medium Enterprises In today’s competitive market, small and medium enterprises (SMEs) must constantly innovate and adapt to stay relevant. The remarkable transformation of Moncler, a brand synonymous with luxury outerwear, offers invaluable lessons for SMEs looking to elevate their strategies and achieve sustained growth. From […]