Since 2020 and the Covid pandemic, the adoption of digital-related practices has accelerated dramatically. And 2021 has been a confirmation of that. Krows Digital will let you take a look at the key digital marketing trends that will mark 2022. 1. Short videos TikTok has disrupted social networks…
Creating a positive, and fun marketing experience is easier than you think Remember playing your favorite video game? Breaking through the boring daily routine with your favorite past-time. Feeling the dopamine rushing through your brain after winning. This is exactly how gamification works in digital marketing. It boosts…
Your Growth-Hacking forecast ahead. Heads up, Social Media Marketing Managers. Want users to experience your brand in all its glory? Feel excited when a new launch comes up? Become a community of raving followers? The stars have aligned and here are your Best Social Media Marketing Trends for…
19 August 2021
Advertising in Japan: Trend Analysis
Dear reader, you came here to find more information about advertising in Japan, to check what is trending or not, or you got lost! Worry not, you came to the right place. The marketing scene in Japan is changing a lot and it is interesting to keep an…
7 April 2021
Business in Japan: Where to start?
So you decided you want to do business in Japan? Very well.You are certainly right to do so as: Japanese people have high purchasing powerJapanese people focus on quality over price: they are not scared to pay a high price for something proven to be worth. What can…
21 February 2021
Most popular social media in Japan in 2022
Which one should you be using for your business? So, you finally decided to move on and conquer the Japanese market for your business? That's great! Japanese consumers tend to have a high purchasing power and will pay the price if your product/service is good enough. Also to…
3 August 2020
Geofencing Marketing by The North Face: Case Study #12
Geofencing marketing is quite a fancy name for this marketing strategy. For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company. They successfully increase the traffic to their local stores by using…
8 June 2020
Rolex’s Brand Equity – Case Study #9
Do you know what is Brand Equity? This is definitely what every brand that wants to grow on top of any market needs to seek. In fact, brand equity is the combination of 5 components: Brand AwarenessBrand AssociationPerceived QualityBrand LoyaltyProprietary Assets or Uniqueness So for this week's marketing…
Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not…
Japanese consumers are special. The last few years have seen consumer trends change in Japan. People are not spending money the way they used, which is most obvious with the younger generations. And this piece of information is critical for any corporation that has any hopes of entering…
English 
日本語