TikTok, have you heard of it? If it is not the case, where have you been these last few years? Some people like the platform, some others hate it but everyone agrees that the phenomenon is here and it might stay there for quite some time! TikTok: What…
https://youtu.be/b80IlNTi2vI Have you heard about Line? You might miss an essential piece of your Japanese marketing strategy if you didn't. TikTok, Twitter, and YouTube are increasing their reach with the Japanese audience but Line remains the most popular social media platform in Japan. Line? What is this? Stickers…
What are the major marketing trends to follow in 2022? Here are 5 trends you should keep an eye on. First marketing trend to follow in 2022: Super Followers With Twitter Super Followers you can decide to keep some content exclusive to your top followers! Recently, the notion…
The digital world is not a new concept, and if the fashion industry has been quick to take an interest in it, the presence of the sector's players in the digital world has grown at a rapid pace in recent years. All in all, 2022 will have been…
Since 2020 and the Covid pandemic, the adoption of digital-related practices has accelerated dramatically. And 2021 has been a confirmation of that. Krows Digital will let you take a look at the key digital marketing trends that will mark 2022. 1. Short videos TikTok has disrupted social networks…
Creating a positive, and fun marketing experience is easier than you think Remember playing your favorite video game? Breaking through the boring daily routine with your favorite past-time. Feeling the dopamine rushing through your brain after winning. This is exactly how gamification works in digital marketing. It boosts…
Your Growth-Hacking forecast ahead. Heads up, Social Media Marketing Managers. Want users to experience your brand in all its glory? Feel excited when a new launch comes up? Become a community of raving followers? The stars have aligned and here are your Best Social Media Marketing Trends for…
Dear reader, you came here to find more information about advertising in Japan, to check what is trending or not, or you got lost! Worry not, you came to the right place. The marketing scene in Japan is changing a lot and it is interesting to keep an…
So you decided you want to do business in Japan? Very well. You are certainly right to do so as: Japanese people have high purchasing powerJapanese people focus on quality over price: they are not scared to pay a high price for something proven to be worth. What…
Which one should you be using for your business? So, you finally decided to move on and conquer the Japanese market for your business? That's great! Japanese consumers tend to have a high purchasing power and will pay the price if your product/service is good enough. Also to…
English 
日本語