Dear reader, you came here to find more information about advertising in Japan, to check what is trending or not, or you got lost! Worry not, you came to the right place. The marketing scene in Japan is changing a lot and it is interesting to keep an eye on Read more…
So you decided you want to do business in Japan? Very well.You are certainly right to do so as: Japanese people have high purchasing power Japanese people focus in quality over price: they are not scared to pay a high price for something proven to be worth. What can be Read more…
Which one should you be using for your business? So, you finally decided to move on and to conquer the Japanese market for your business? Conquer the Japanese Market! Get a series of FREE emails that will tell you everything you need to know to succeed in the Japanese market.No Read more…
Geofencing marketing, quite a fancy name for this marketing strategy. For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company. They successfully increase the traffic to their local stores by using ads that will Read more…
Do you know what is Brand Equity? This is definitely what every brand who wants to grow on top of any market needs to seek for. In fact, brand equity is the combination of 5 components: Brand Awareness Brand Association Perceived Quality Brand Loyalty Proprietary Assets or Uniqueness So for Read more…
Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not have the Read more…
Japanese consumers are special. The last few years have seen consumer trends change in Japan. People are not spending money the way they used, which is most obvious with the younger generations. And this piece of information is critical for any corporation that has any hopes of entering the Japanese Read more…
Marketing tips for you: every month, hundreds of thousands of new businesses launch. Unfortunately, the majority of these businesses never manage to get off the ground. If a business isn’t able to attract customers or clients, it won’t be able to turn a profit. The best way to build up Read more…
Being able to successfully market your business in today’s highly competitive landscape is crucial. Without a clear ability to market your business to the right audience, you risk losing out on a lot of potential market share to your competition. One of the single best ways to ensure that you Read more…
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