10 Best Social Media Marketing Trends for 2022 Worth Following
Your Growth-Hacking forecast ahead. Heads up, Social Media Marketing Managers. Want users to experience your brand in all its glory? Feel excited when a new launch comes up? Become a community of raving followers? The stars have aligned and here are your Best Social Media Marketing Trends for 2022. 1. Video content will be your […]
Advertising in Japan: Trend Analysis
Dear reader, you came here to find more information about advertising in Japan, to check what is trending or not, or you got lost! Worry not, you came to the right place. The marketing scene in Japan is changing a lot and it is interesting to keep an eye on the upcoming trends.Fact is, just […]
Business in Japan: Where to start?
So you decided you want to do business in Japan? Very well. You are certainly right to do so as: Japanese people have high purchasing power Japanese people focus on quality over price: they are not scared to pay a high price for something proven to be worth. What can be successful in Japan has […]
Most popular social media in Japan in 2022
Which one should you be using for your business? So, you finally decided to move on and conquer the Japanese market for your business? That’s great! Japanese consumers tend to have a high purchasing power and will pay the price if your product/service is good enough. Also to be known, if your product is successful […]
Geofencing Marketing by The North Face: Case Study #12
Geofencing marketing is quite a fancy name for this marketing strategy. For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company. They successfully increase the traffic to their local stores by using ads that will reach people near their […]
Rolex’s Brand Equity – Case Study #9
Do you know what is Brand Equity? This is definitely what every brand that wants to grow on top of any market needs to seek. In fact, brand equity is the combination of 5 components: Brand Awareness Brand Association Perceived Quality Brand Loyalty Proprietary Assets or Uniqueness So for this week’s marketing case study, we […]
Marketing Case Study #5: Rakuten Travel – Target Market Strategy
Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not have the same exact profile and you […]
5 Important Elements To Keep In Mind When Targeting Japanese Consumers
Japanese consumers are special. The last few years have seen consumer trends change in Japan. People are not spending money the way they used, which is most obvious with the younger generations. And this piece of information is critical for any corporation that has any hopes of entering the Japanese market with success. More specifically, […]
Marketing Tips For New Businesses: How To Get A Business Off The Ground
Marketing tips for you: every month, hundreds of thousands of new businesses launch. Unfortunately, the majority of these businesses never manage to get off the ground. If a business isn’t able to attract customers or clients, it won’t be able to turn a profit. The best way to build up a business is through marketing. […]
3 Reasons To Hire A Professional Marketing Consultant
Being able to successfully market your business in today’s highly competitive landscape is crucial. Without a clear ability to market your business to the right audience, you risk losing out on a lot of potential market share to your competition. One of the single best ways to ensure that you are able to effectively market […]