Gentle Monster and Tekken: A Marketing Powerhouse Collaboration
The collaboration between Gentle Monster, a luxury eyewear brand, and Tekken 8, a popular gaming franchise, is a perfect example of cross-industry marketing. This union of fashion and gaming offers numerous benefits for both brands. Let’s explore the origins of both brands, the marketing benefits of this collaboration, and how small businesses can draw inspiration […]
Tsutaya Shibuya x The First Slam Dunk: A Marketing Analysis
Tsutaya is a prominent retail chain in Japan, known for its extensive collection of books, DVDs, music, and video games. However, Tsutaya is more than just a store; it’s a cultural hub. Particularly in locations like Shibuya, Tsutaya positions itself as a central part of the urban lifestyle, blending retail with culture and entertainment. The […]
A Comprehensive Guide to Paid Advertising in Japan
Introduction to the Japanese Paid Advertising Market As you can imagine, Paid Advertising in Japan is not the same as in other countries. Japan is a blend of traditional and modern marketing practices. For foreign companies who want to enter in this market, understanding its subtle nuances is crucial. In fact, Japan has a complex […]
Social Media Marketing in Japan: Where Should You Start
Japan, the country of the rising sun, is an amazing place to start promoting your products or services. In fact, if you can be successful in the Japanese market, chances are that you will also be successful in other countries of Asia Pacific as they all look at Japan in high regard. As you may […]
Rakuten: From Humble Beginnings to Global Success
Starting a business from scratch and growing it into a global powerhouse is a dream for many entrepreneurs. The story of Rakuten, one of Japan’s most successful e-commerce and internet services companies, offers invaluable insights for small and medium enterprises (SMEs) looking to carve their own paths. Founded in 1997 by Hiroshi Mikitani, Rakuten has […]
Mastering Programmatic Advertising: Lessons from Toyota’s Success and How Your Business Can Benefit
In the fast-paced world of digital marketing, programmatic advertising has emerged as a game-changer, providing brands with the tools to deliver highly targeted and efficient campaigns. One of the standout examples of successful programmatic advertising in Japan is Toyota, a global automotive leader renowned for its innovative marketing strategies. This article delves into how Toyota […]
Nike’s “Just Do It” Campaign: A Masterclass in Marketing Excellence
When it comes to iconic marketing campaigns, few have left as profound an impact as Nike’s “Just Do It.” Launched in 1988, this campaign transcended typical advertising strategies, becoming a cultural touchstone and solidifying Nike’s position as a global leader in the sportswear industry. At Krows Digital, we believe in dissecting and learning from the […]
Asics’ Rebranding: Connecting and Inspiring Through Stories
In the ever-evolving landscape of the athletic wear industry, rebranding has become a crucial strategy for companies to stay relevant and competitive. Asics, a prominent player in this market, has embarked on a comprehensive rebranding journey. This article delves into Asics’ rebranding strategy, exploring the motivations behind it, the key elements involved, and the anticipated […]
Uniqlo’s Winning Formula for Customer-Centric Success
Uniqlo, a powerhouse in the global retail fashion industry, stands out not just for its fashionable clothing but for its sharp focus on customer-centric marketing strategies. This approach prioritizes the needs and preferences of its customers at every touchpoint, ensuring that they receive personalized and meaningful interactions that foster loyalty and satisfaction. Understanding Customer-Centric Marketing […]
Understanding Japanese Consumer Law for Foreign Companies
As foreign companies venture into the Japanese market, understanding the local consumer law becomes paramount. Japan’s consumer protection laws are designed to maintain fair trade and protect the rights of consumers, making them a critical component for any business planning to operate within the country. This article aims to provide foreign companies with an essential […]