年: 2020年

ノースフェイスによるジオフェンスマーケティング：ケーススタディ#12

Geofencing marketing is quite a fancy name for this marketing strategy. For this long-awaited case study, we will explain the concept behind the geofencing marketing with the successful case of the North Face, an outdoor clothing company. They successfully increase the traffic to their local stores by using ads that will reach people near their stores. Let’s see how! What is the North Face? The North Face is an American outdoor recreation product company. The North Face produces clothing, footwear, and outdoor equipment. The company’s products are tents, backpacks, sleeping bags, Gore-Tex clothing, and a line of footwear. North Face’s history began when two hiking enthusiasts start a small mountaineering […]

TikTokマーケティング–チャンネルを揺るがそう！ケーススタディ#11

“Ok boomer”. If you don’t know the meaning of this catchphrase or a young person told you this then you might not be the audience targeted by TikTok. The fact is that if you read this article about Tiktok marketing, chances are that you are not from the audience range between 13-21 years old (based on our friend Google Analytics!). So very well then Krows Digital, what is TikTok? You may ask. TikTok is the trendiest platform for the youngest audience.It is quite similar to (rest in peace) Vine. People can share short videos, usually doing something funny or something impressive.The power of TikTok is how easy content can become […]

ペプシ物議を醸す広告–ケーススタディ#10

In this series, we always talk about successful marketing cases but there are also things to learn from failed strategies. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a strike leader imitating the Black Lives Matter movement… Yes, you can guess from the start it was probably not a great idea. The Commercial Posted on YouTube by Pepsi, the ad shows attractive young people holding milquetoast signs with nonspecific pleas like “Join the conversation.” The protesters smile, clap, laugh, hug, and high-five each other. In the ad’s climactic scene, a police officer accepts a can of Pepsi from Kendall Jenner, a white woman, setting off […]

ロレックスのブランドエクイティ–ケーススタディ#9

Do you know what is Brand Equity? This is definitely what every brand that wants to grow on top of any market needs to seek. In fact, brand equity is the combination of 5 components: Brand Awareness Brand Association Perceived Quality Brand Loyalty Proprietary Assets or Uniqueness So for this week’s marketing case study, we will talk about one brand with powerful brand equity, I named Rolex! What is Rolex? Rolex is a watch manufacturer founded by Hans Wilsdorf. Yep, not “Hans Rolex” as you could have imagined! Indeed, Wilsdorf registered the brand Rolex in 1908. He simply wanted a name that was easy to pronounce in any language. Also, […]

Etsy：ニッチ市場戦略–ケーススタディ#8

Have you considered creating a niche market for your business? In a way, this is an alternative to the Nintendo Blue Ocean Strategy we have talked about previously.Think about it, you just created a new brand and right away, you have to face giants that have been in the market for way longer than you. So, how can you fight?Create a smaller market, your own kingdom, and be the king (or queen, no judgment here!) of it! The niche market strategy is a common strategy for many businesses, yet a great one used by many giants like Nike or Apple when they started.Today we are talking about Etsy, the story […]

Twitchの成長…Twitchの外！

Dear Twitch streamers (and you too YouTube Live & Mixer streamers) we love you. You are the content creators of the 2020s.As we actually receive more and more emails on how to grow on Twitch, we decided to write a guide! We will present you the best ways to grow organically (meaning without using any paid advertisement) your Twitch channel. What this guide is not! Be aware that growing a channel from 0 to Affiliate and then to Partner is a long and hard road. Only a few become Partners and can seriously think about living from their stream incomes.We will give you the best ways to grow but there […]

GoProマーケティング戦略–オーディエンスに自分自身を表現させましょう！ –マーケティングケーススタディ#7

Hello marketing aficionados, I hope you are finding great ways to manage your time and invest in your business or yourself during these complicated times. Earlier, I was thinking about which brand I will be talking about today. Then, I was thinking about purchasing a GoPro Hero 7 to use for my live streaming sessions on Twitch (another story but I am a Gamer and I like to go around Tokyo with my camera and discuss with my followers).The idea was there: let’s talk about the GoPro’s success story! But wait, I already talked about Red Bull previously… Isn’t it kind of the same type of company? Extreme sports, cool, […]

バイラルマーケティング–オアシス＆ビーフルーツ戦略–マーケティングケーススタディ#6

Oh gosh, I hate these fruits… They are everywhere and I have seen them in commercials and on social networks since I was studying at university. Fruits? Indeed, today I’m talking about fruits but not any random fruits, Oasis Fruits!If these fruits are today’s marketing case study it is because, as much as I am tired of seeing them, they are the core of a powerful viral marketing strategy to increase Oasis’ brand awareness. What is Oasis? Oasis is a popular refreshing non-carbonated soft drink owned by Orangina Schweppes and distributed/manufactured by The Coca-Cola Company in some specific countries like England and Ireland. It is mostly a European-based drink. The […]

マーケティングケーススタディ#5：楽天トラベル–ターゲット市場戦略

Target Market Strategy is the concept behind our 5th marketing case study and today we will be analyzing a website! So original right? But something simple to learn here: adapt your content to your local audience. In fact, the audience interested in your products or services might not have the same exact profile and you will probably need to know how to adapt your message to each audience. This is why we are talking about the Japanese monster company Rakuten but more specifically: Rakuten Travel. What is Rakuten Travel? Rakuten Travel is a subsidiary of Rakuten, one of the world’s largest internet service companies, and acts as Japan’s largest online […]

マーケティングケーススタディ#4：任天堂とブルーオーシャン戦略

4th case study will be about the Blue Ocean Strategy done by Nintendo in 2006 to be the number 1 in the market. Beating Sony & Microsoft, in terms of sales, even though they were selling more powerful video game consoles than Nintendo. Let’s see how they managed that but first, some context! What Is Nintendo? Well, Nintendo is probably known by most of you for its iconic games like Super Mario Bros., The Legend of Zelda, Mario Kart or Metroid.For others, be aware that this Japanese company has been established in 1889 in Kyoto!任天堂 or Nin-Ten-Dô is commonly assumed to mean “leave luck to heaven” (not an official statement […]